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A leading food service provider is seeking a Sales Executive to engage with customers virtually. The role focuses on building strong relationships, driving sales, and providing excellent service. Ideal candidates will have strong communication skills and previous experience in customer-facing roles. This position offers various benefits including health plans and a competitive holiday allowance.
The Sales Executive will be at the forefront of the free trade customer interactions delivered virtually, working in collaboration with our Field Sales team members, utilising all contact channels to drive sales and fostering lasting relationships. The Sales Executive’s primary focus will be on proactively selling and engaging with their aligned customers through virtual channels to understand their needs, upsell our products/services, and ultimately drive revenue growth and value through selling, while ensuring you deliver an excellent service at all times.
Customer Engagement: Building and maintaining strong relationships virtually with existing and potential customers, ensuring effective product matching to best meet with the requirements of the customer and support them in growing their business. Responsible for working with the Business Manager to follow up on new business leads.
Customer Relationship: Management – Cultivate strong relationships with customers virtually, providing personalised recommendations, addressing queries, such as when products are unavailable and suggesting suitable alternatives available to them in order for optimum order fulfilment, and resolve concerns promptly and professionally. Take incoming and make outgoing calls to process the customer’s normal order and check your customer base have placed orders when expected if ordering electronically.
Sales Generation: Deploy effective sales techniques over the phone, to profile and understand the needs of the customer, then using this information to maximise margin through up selling, communicating product features, benefits and promotions and introducing and highlighting new products and pillars not previously ordered within the remit of the account. Responsible for reviewing downtrading and lost customers in collaboration with the Business Manager and implementing solutions to reengage and encourage sales growth.
Commercial Awareness – Negotiate within the commercial parameters in order to leverage additional sales and margin. Proactively identify areas for growth in key strategic pillars and uses the tools available to realise incremental opportunities. Utilise the internal CRM BIDIQ to improve margin through effective price management and operation cost control to maximise commercial profitability to the business.
KPI Achievement – Meet and exceed individual and team sales targets, demonstrating motivation, resilience and a proactive approach to sales activities and consistently striving for excellence.
Product Knowledge – Maintain knowledge of our products, pricing and promotions to effectively address customer enquiries and maximise sales opportunities. Engage with supplier events to get the best from new products and promotions.
Single View of the Customer – Accurately record all customer interactions, sales transactions and relevant information within our internal CRM system BIDIQ ensuring an accurate single view of the customer and ability to facilitate follow up customer activities.
Collaboration – Collaborate closely with field sales teams and wider internal operational departments as needed to meet the needs of the customer and achieve sales goals.
Customer Retention – Meet and exceed individual and team customer retention targets by minimising losses through close management and liaison with customers working collaboratively with the Field Sales teams. Measures & Key Performance ...
Requirement to achieve all individual performance objectives and comply with company standard’s.
Liaise with field sales and other departments where relevant to help the customer and the business within the designated territory.
Maintain all company equipment and keep our information confidential.
Understand all of the tools for the job including the use of BIDIQ.
Answering or intercepting incoming calls in a professional and courteous manner so the customer has a quick and effective experience with us.
Responding to customer needs, putting into practice your sales techniques to drive sales growth.
At times required to deal with difficult customer conversations and do so while maintaining a professional and courteous manner.
Experience Previous experience of dealing with customers whether in a retail or contact centre environment. It is desirable to have experience of selling to customers in a virtual telesales or contact centre environment but not essential.
Transferable skills that will support good customer experience such as strong communication skills and ability to build effective relationships.
Requirement to be comfortable working in a fast paced sales environment.
Our journey began back in 1929. Since then, we’ve continued to build a strong and resilient business with a great future. It's why we believe we’re the best foodservice provider in the country.
A journey that gives back
We want your career with us to be as rewarding as possible. So, you’ll get lots in return for your hard work. That includes benefits that can support your wellbeing and financial security, and give you peace of mind.
We’re on a journey towards creating the best possible workplace. We’ve got some way to go, but we’re building a diverse and caring workforce. One that’s filled with forward‑thinking people who each bring unique talents and skills. So whatever your life experience, we want you to join us – and you really can come as you are!