Regional Sales Manager

Beko Europe; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global appliance brand is seeking an Account Manager in the United Kingdom. The role involves managing and implementing account plans while building relationships with key retailers. Ideal candidates will have a strong background in FMCG sales and excellent negotiation skills. A competitive salary, bonus, and opportunities for career progression are offered, along with a supportive commercial team environment.

Benefits

Competitive salary

Bonus and company car allowance

Excellent benefits

Career progression opportunities

Qualifications

• Experience in selling domestic appliances or FMCG products.
• Strong negotiator and relationship builder.
• Familiarity with the appliance market is an asset.

Responsibilities

• Manage and implement an account plan to exceed business objectives.
• Establish effective relationships with key customer personnel.
• Prepare promotional plans and monthly volume forecasts.
• Manage pricing policy according to brand strategy.
• Maximise client satisfaction through regular reviews.

Skills

Local account planning skills

Strong interpersonal skills

Excel data analysis skills

Oral & written communication skills

Ability to think strategically

Prioritisation skills

Job description

To deliver the strong growth objectives of the company’s brands within the Independents Channel, in terms of market share and margin contribution, through negotiation and effective management of the retailer customer relationships.

Your responsibilities

• Manage and implement an account plan which will exceed the defined business objectives, in terms of brand and product mix, volume and margin.
• Establish and maintain an effective working relationship with key customer personnel in order to ensure excellence in product knowledge, availability and financial management.
• At all times, you will ensure that the store Owners, Managers and Independent electrical retailers are fully supportive of our Account Plans.
• Prepare and maintain an effective promotional plan for each customer · Prepare and submit accurate monthly volume forecasts.
• Maximise the company’s shop floor display coverage.
• Gain a good understanding of market movements and competitors’ activity, in order to identify opportunities and threats for individual product categories and develop and implement plans accordingly.
• Manage pricing policy in accordance with strategic and detailed objectives of brand positioning and margin expectations. Ensure that pricing errors and payment problems are minimised.
• Investigate, and promote the investigation of, methods to improve net customer profitability, looking at costs of business (eg supply chain, service).
• Maximise client satisfaction through regular and systematic customer review meetings and daily analysis of key indicators.
• Ensure Beko Company’s leading status in customers training programmes.
• Ensure all customer staff have a full understanding of Beko’s Company After Sales Service.

Experience of selling domestic appliance or other FMCG products of a highly competitive nature is highly desirable. You will be an impressive negotiator, networker and relationship builder with strong presentation ability and a very team spirited approach. Familiarity with the appliance market will be a huge asset and you must be confident, resilient and tenacious.

• Local account planning skills
• Strong, dynamic interpersonal and team working skills at all levels
• Highly numerate with good Excel data analysis skills
• Well-developed oral & written communication skills
• Able and motivated to think and operate at a strategic level, while effectively managing detailed operational issues
• Ability to prioritise workload

Why Join Beko Europe

• Work with a leading global brand with a reputation for quality and innovation.
• Be part of a collaborative, high-performing commercial team.
• Competitive salary, bonus, company car/car allowance and excellent benefits.
• Real opportunities for career progression within a global organisation.