Real Estate Marketing and Communications Manager

West Midlands Growth Company; Birmingham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A regional development organization seeks an experienced Real Estate Marketing & Communications Manager to lead strategic marketing initiatives. The role involves developing and executing multichannel campaigns aimed at positioning the West Midlands as a prime investment destination. Candidates should have a strong background in B2B marketing, strategic content creation, and managing complex campaigns, with a passion for promoting regional growth through effective communication strategies.

Qualifications

• Experience in real estate, place marketing, or economic development.
• Strong writing skills and strategic thinking.
• Ability to manage complex campaigns and competing priorities.

Responsibilities

• Deliver a full-funnel marketing and comms strategy for real estate audiences.
• Shape the regional real estate narrative with compelling storytelling.
• Produce high-quality B2B content across various channels.
• Execute multi-channel campaigns to enhance regional visibility.
• Build media relations and secure impactful coverage.
• Oversee event communications for real estate events.
• Collaborate with internal and external teams for cohesive messaging.
• Connect property investment with social value and regeneration.

Skills

B2B marketing experience

Content creation

Strategic planning

Media relations

Cross-functional collaboration

Job description

• Location: Hybrid (Birmingham, West Midlands-based)
• Team: Marketing & Communications
• Contract Type: Full-time or Part-time (3.5–5 days per week)
• Salary: Competitive, based on experience

Promote a Region Built for Growth

Are you an experienced B2B marcomms professional with a passion for place, regeneration, and strategic events? Join the West Midlands Growth Company as our new Real Estate Marketing & Communications Manager and take the lead on positioning the West Midlands as one of the UK’s most exciting investment and development destinations.

This is a unique opportunity to craft narratives that influence institutional investors, developers, and property leaders, while delivering high-impact campaigns around major events like MIPIM, UKREiiF, and LREF. From strategy to content to on-site activation, you’ll own the full marketing lifecycle across multiple channels.

What to Expect in This Role

Lead Strategy & Planning: Deliver a full-funnel marketing and comms strategy for real estate audiences, including segmentation, KPIs, and campaign planning.

Champion Place Branding: Shape the regional real estate narrative with clear messaging and compelling storytelling.

Own Content Creation: Produce high-quality B2B content,from thought leadership to social media, case studies, newsletters and more.

Deliver Multi-Channel Campaigns: Execute across digital, events, PR, and media partnerships to keep the West Midlands front of mind.

Drive Media Relations: Build editorial pipelines with titles like Place Midlands, and secure impactful regional and national coverage.

Lead Real Estate Event Communications: Oversee all content and comms around regional presence at MIPIM, UKREiiF and LREF, including digital programmes, branding, and post-event comms.

Collaborate Across Teams: Work cross-functionally with BD, marketing, capital investment, and external partners.

Promote a Region with Purpose: Help connect property investment with social value, regeneration and inclusive growth narratives.

Are You the Right Fit?

You’re a confident writer and strategic thinker with experience in real estate, place marketing, economic development or similar sectors. You know how to manage complex campaigns, balance competing priorities, and build partnerships that amplify messaging and impact.

Next steps?

Further details are available in the full job description. Applicants are invited to submit a CV via email.