Public Relations Assistant

Charles & Keith; London; On-site; GBP 22,000 - 28,000; Full time

Job summary

A leading fashion retailer in London is seeking a Public Relations Assistant. In this entry-level role, you will support PR/branding initiatives, develop strategies for the US and Europe markets, and maintain relationships with media and influencers. Ideal candidates will have strong writing skills and a passion for fashion. This position offers hands-on experience and mentorship from professionals in the field.

Benefits

Hands-on experience in PR

Mentorship from experienced professionals

Creative workplace culture

Qualifications

• Strong writing, editing, and communication skills with an interest in fashion PR.
• Knowledge of fashion media landscape and influencer marketing trends.
• Ability to multitask and work in a fast-paced environment.
• Proficiency in Microsoft Office.

Responsibilities

• Assist in supporting PR/branding initiatives according to budgets.
• Develop and implement PR/branding strategies for US and Europe markets.
• Maintain partnerships with media and KOLs.
• Execute new ideas to strengthen brand relations.
• Prepare weekly and monthly reports.

Skills

Strong writing, editing, and communication skills

Interest in fashion PR

Knowledge of fashion media landscape

Ability to multitask

Proficiency in Microsoft Office

Job description

Overview

You will be assisting in Marketing and Public Relations matters for the CHARLES & KEITH Brand in US and Europe, and will be required to align with the strategic directions of the company. Henceforth, you will support the implementation of the execution strategies of the Brand and the niche positioning for the different markets such as; US and Europe.

You will also be responsible for collaborating with various cross-functional divisions to optimise online and offline PR initiatives, to improve the top-line by driving traffic to retail and to the different E-Commerce sites across US and Europe markets.

Job Responsibilities

• Assist in supporting the implementation of the business goals with regards to PR/branding initiatives in accordance to the appropriate budgets.
• Assist in developing and implementing PR/branding strategies for the US and Europe markets, whilst aligning with operational marketing aspects across all business units, amplifying all campaigns and contents through an integrated communication strategy, such as; website, social media, point of sales, performance market, PR and media.
• Assist in branding activities according to the brand directions and align with the relevant stakeholders (Designers, Merchandiser, Planners, VM, Ops, Supply chain, E-Commerce, etc.) with the retail/digital calendar, while remaining consistent to the seasonal brand story and trends across all target markets.
• Undertake continuous analysis of the competitive environment and consumer trends.
• Maintain strong partnerships with new or existing media and KOLs, including managing communications at all regional press offices, gifting, samples, press launch, luncheons, quick reaction to ad-hoc media requests, etc.
• Constantly innovate and execute new ideas to develop and strengthen the relationship between the brand and the leading journalists, editors, publications and opinion makers, personalities, celebrities and to represent the brand image and values in all dealings with the press (traditional and digital).
• Develop products or press releases for press, media or influencers, including; liaising and responding to enquiries from the media, individuals and other organisations.
• Develop guidelines and execute seeding and gifting for US and Europe markets.
• Assist in preparing weekly and monthly reports
• Other ad hoc administrative support as required

Job Requirements

• Strong writing, editing, and communication skills with an interest in fashion PR.
• Knowledge of fashion media landscape and influencer marketing trends.
• Ability to multitask and work in a fast-paced environment.
• Proficiency in Microsoft Office.

What We Offer:

• Hands-on experience in a real-world PR environment within the fashion industry.
• Mentorship from experienced PR and fashion professionals.
• Exposure to international PR campaigns, media relations, and fashion marketing strategies.
• A collaborative and creative workplace culture that celebrates self-expression and innovation.