Product Marketing Leader: B2B Growth & ABM

Tetra Pak; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global food packaging company is seeking a Head of Product Marketing. This role involves B2B digital marketing strategy and execution, team leadership, and the management of Account Based Marketing initiatives. The ideal candidate will have at least 7 years of experience in digital marketing and strong communication skills. Additional proficiency in marketing automation tools such as Salesforce is preferred. Competitive compensation and flexible working arrangements are offered.

Benefits

Market competitive compensation

Flexible working arrangements

Opportunities for development and training

Diversity and inclusion initiatives

Qualifications

• Minimum 7 years of B2B Digital Marketing experience in lead generation.
• Proven ability to develop frameworks for Account Based Marketing.
• Fluency in written and spoken English is mandatory.

Responsibilities

• Develop and execute strategies for lead generation.
• Plan and implement Account Based Marketing strategies.
• Create Marketing GTM for transactional selling.

Skills

B2B Digital Marketing

Account Based Marketing

Leadership

Salesforce Marketing Cloud

Communication

Adobe

Canva

CapCut

InShot

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Job description

A leading global food packaging company is seeking a Head of Product Marketing. This role involves B2B digital marketing strategy and execution, team leadership, and the management of Account Based Marketing initiatives. The ideal candidate will have at least 7 years of experience in digital marketing and strong communication skills. Additional proficiency in marketing automation tools such as Salesforce is preferred. Competitive compensation and flexible working arrangements are offered.