Product Designer - Funnel teams

Methodfi; London; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

A leading fintech company in London is looking for a Mid/Senior Product Designer to optimize the user experience for their core funnel. The role involves supporting the design lifecycle, collaborating with cross-functional teams, and conducting user research. Candidates should have a strong product design background, experience in user-centric solutions, and proficiency in design tools like Figma. The salary ranges from £55,000 to £70,000, with excellent benefits including flexible working hours and a culture of growth and learning.

Benefits

Flexible working hours

Medical insurance

25 days holiday plus birthday off

Learning and development budget

Employee equity incentive scheme

Qualifications

• Experience working in a product design setting focused on conversion and commercial goals.
• Customer-first, data-driven approach to design.
• Proficiency in planning and conducting user research studies.

Responsibilities

• Responsible for the entire design lifecycle, from initial concept to polished user interface.
• Collaborate with product managers and engineers to build user-centered solutions.
• Conduct user research and usability testing to uncover pain points.

Skills

Product design experience

Data-driven design approach

User research proficiency

Cross-functional collaboration

Design tool proficiency (Figma, Adobe)

Tools

Figma

Adobe Creative Suite

Job description

Mid/Senior Product Designer

Hybrid, UK

We’re looking for a Product Designer to join our iwoca Design team

As the Product Designer for the core funnel, you will support on the end-to-end user experience for the main business. This will include the application process, choosing and managing offers as well as managing and making repeat loans. You will work with the Principal Product Designer for Funnel Teams in shaping the future of iwoca’s product, discovering new opportunities and developing solutions that provide a seamless and valuable experience for our customers. You\'ll work with product and engineering teams to deliver designs that have a direct impact on the success of small businesses.

The company

Imagine a world where every small business has the power to thrive. That\'s the world we\'re building at iwoca. Small businesses aren\'t just statistics – they\'re the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012, we\'ve revolutionised how these businesses access finance, turning what was once a lengthy, frustrating process into something remarkable: funding that\'s fast, flexible, and actually works for modern businesses.

Our impact speaks for itself: we\'ve provided billions in funding to over 150,000 businesses across Europe, making us one of the continent\'s leading fintech innovators. But we\'re just getting started. Our mission? To empower one million businesses with the financial tools they deserve.

We combine cutting-edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether a business is managing cash flow or seizing unexpected opportunities, we ensure they get the funds they need – often within minutes.

The team

The UK Funnel Teams optimise iwoca’s lending products and the customer journey. The teams include product managers, analysts, developers, and data scientists working together to design, build, and test innovative solutions. The teams use data-driven insights to identify the most effective ways to serve our customers, while maximising the mutual value in iwoca’s relationships with SMEs.

As a product designer, you will collaborate on everything from launching new product features to refining customer experiences. This integrated, cross-functional approach allows the team to address complex challenges, iterate quickly, and build solutions that shape how thousands of businesses succeed.

The role

As the Mid/Senior Product Designer, you will be responsible for the entire design lifecycle, from initial concept to polished user interface. This is a strategic role that also requires hands-on execution.

Autonomy and vision

• Working with the Principal Product Designer to develop and champion the strategic vision for the customer experience in the UK market.

• Shape a new credit product from the ground up, offering greater flexibility to support small businesses.

• Help maintain and evolve our reusable Design System to ensure coherence and quality.
  

Impact and collaboration

• Work with product managers and engineers to build user-centred solutions that solve real-world user pain points and meet business goals.

• Design interactive tools, like a loan calculator, to guide customers to the right product for their needs.

• Use data from web analytics and A/B testing to iterate on designs that directly improve conversion and user satisfaction.
  

Growth and learning

• With support from the Product Team and the Principal Product Designer, conduct user research and usability testing to uncover pain points and validate your design solutions.

• Establish and monitor user feedback loops to build a culture of continuous improvement.

• Identify and act on opportunities for improvement based on both qualitative and quantitative data.

Some example projects are:

• Developing a new iwoca Home portal for customers to be able to manage multiple products as well as enable cross-selling opportunities for other products.

• Creating a more engaging experience for existing customers – one that recognises their growth and deepens their partnership with iwoca.

• Shaping a new credit product that offers greater flexibility to support small businesses on their path to success.

The requirements

Essential:

• Experience working in a product design setting focussed on conversion and commercial goals.

• A customer-first, data-driven approach to design, with a knack for balancing business needs with user empathy.

• Experience in planning and conducting moderated and unmoderated user research studies with customers.

• Experience working in a cross-functional team that includes product managers and engineers.

• Proficiency in design tools (e.g. Figma, Adobe Creative Suite) with strong prototyping and interaction design skills.

• Experience working with Product Managers and analytics data/tools to drive design decisions.

• An understanding of A/B testing, conversion metrics, and user behaviour.

• The ability to work autonomously and complete projects.

• Excellent communication skills and the ability to adjust your communication style to the audience.

Bonus:

• Knowledge of basic concepts in front-end development, and basic familiarity with some front-end frameworks.

• Experience working directly with business stakeholders.

• Experience working in the B2B space.

The salary

We expect to pay from £55,000 - £70,000 for this role.
But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a brilliant place to work:

• Offices in London, Leeds, Berlin and Frankfurt with plenty of drinks and snacks

• Events and clubs, like bingo, comedy nights, yoga classes, football, etc.

The benefits

• Flexible working hours

• Medical insurance from Vitality, including discounted gym membership

• A private GP service (separate from Vitality) for you, your partner, and your dependents.

• 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave

• A one-month, fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% pension contributions on total earnings

• An employee equity incentive scheme

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme

• Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.