Product Copywriter

ODY Consult; Manchester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A growing marketing team at a fashion retailer is seeking a talented Product Copywriter. The role involves creating SEO-optimized product descriptions, collaborating with the content team, and staying abreast of fashion trends. Ideal candidates will possess writing experience in fashion or e-commerce, a strong grasp of SEO, and a passion for engaging copy that resonates with a Gen Z audience.

Benefits

Flexible core hours

Up to 40% staff discount

Weekly sample giveaways

Regular social events & team building

Qualifications

• Experience in writing, ideally in fashion or e-commerce.
• Excellent command of written English.
• Proficiency in SEO principles.

Responsibilities

• Craft engaging SEO-optimized product descriptions.
• Collaborate with content teams for campaign messaging.
• Proofread and edit product descriptions.

Skills

SEO Knowledge

Fashion Writing Experience

Attention to Detail

Tools

CMS Platforms

Job description

We’re on the hunt for a talented and detail-driven Product Copywriter to join our growing marketing team. Your main responsibility will be crafting SEO-optimised, trend-aware product descriptions that align with the brands tone of voice and drive product conversion.

You’ll also support the Content Executive and wider business with ad-hoc copy needs; from campaign messaging to website banners and everything in between.

This is the perfect role for someone who’s passionate about fashion, knows how to speak to a Gen Z audience, and can turn product details into scroll-stopping copy.

Key Responsibilities

● Write and upload engaging, SEO-optimised product descriptions for new clothing, footwear and accessories drops.

● Collaborate with the Content Executive to ensure product copy aligns with seasonal campaigns and brand tone of voice.

● Work with the SEO team to include relevant keywords in product copy while maintaining natural, on-brand language.

● Proofread and edit product descriptions, ensuring accuracy in spelling, grammar, tone, and formatting.

● Assist with ad-hoc copy requests from the Content Executive including copy across websites, email and social media.

● Maintain an efficient workflow to meet weekly deadlines while upholding copy quality and consistency.

● Stay up to date with fashion trends, seasonal themes, and competitor activity to inform your writing.

Skills & Experience

● Writing experience, ideally in fashion or e-commerce.

● Excellent written English and a natural flair for creating trend-led, engaging, and concise copy.

● Understanding of SEO and how to write for both users and search engines.

● A keen eye for detail and consistency.

● Able to work efficiently in a fast-paced environment with tight deadlines.

● Passionate about fashion and pop culture with a finger on the pulse of trends and viral moments.

● Experience with CMS platforms and product upload processes is a bonus.

What You’ll Bring

● A love for language and a deep understanding of how words influence online shopping behaviour.

● A proactive, can-do attitude and a willingness to adapt to the changing needs of the business.

● An understanding of the brand voice; fun, confident, and always on-trend.

Why Join Us

● Flexible core hours to accommodate individual needs.

● Up to 40% staff discount.

● Weekly sample give aways.

● Regular social events & team building.

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