Performance Marketing & Attribution Lead

updraft.com; City of London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading fintech company in London is seeking a Lead Performance Marketing Manager to own and optimize the performance of our digital marketing efforts. The ideal candidate will bridge data analysis with creative strategies and manage substantial marketing budgets. Experience in B2C environments with a strong grasp of multi-channel attribution is essential. This role offers a competitive salary package and hybrid working options.

Benefits

Competitive salary (£60–70k)

Private medical and dental insurance

25 days annual leave + UK bank holidays

Financial wellbeing support

Qualifications

• 5+ years of hands-on experience in performance marketing, preferably in fintech or mobile apps.
• Extensive platform mastery across Meta, Google, and TikTok with experience managing large budgets.
• Strong grasp of incrementality testing, MMM, and MTA methodologies.

Responsibilities

• Own paid media strategies across multiple channels with clear accountability.
• Lead creative initiatives and ensure alignment with performance outcomes.
• Collaborate with data engineering teams to enhance attribution models.

Skills

Performance marketing

Analytical skills

Creative thinking

Budget management

Data analysis

Report building

Incrementality testing

Tools

Google Analytics 4

Looker

Tableau

Excel

SQL

Job description

A leading fintech company in London is seeking a Lead Performance Marketing Manager to own and optimize the performance of our digital marketing efforts. The ideal candidate will bridge data analysis with creative strategies and manage substantial marketing budgets. Experience in B2C environments with a strong grasp of multi-channel attribution is essential. This role offers a competitive salary package and hybrid working options.