Paid Social and Programmatic Executive

Haven; Hemel Hempstead; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A holiday park operator in Hemel Hempstead seeks a Paid Social and Programmatic Executive to enhance Facebook activity and drive lead generation. This role involves improving content quality across parks, guiding teams with training and workshops, and reporting on performance metrics. Ideal candidates will have proven experience in managing Facebook campaigns and effectively collaborating with diverse stakeholders. The position offers a hybrid working model, competitive salary plus bonus, and various employee benefits.

Benefits

Holiday Buy Scheme

Annual bonus

Up to 75% discount on holidays

Comprehensive wellbeing support

Access to corporate box at O2 Arena

Exclusive discounts with partners

Career pathways and development opportunities

Enhanced family-friendly policies

Qualifications

• Proven experience managing Facebook activities focused on lead generation.
• Ability to communicate insights into clear actions.
• Experience with training and upskilling non-marketing teams.

Responsibilities

• Support parks with guidance to enhance Facebook performance.
• Drive Facebook page growth through creative content.
• Run workshops to improve content quality.

Skills

Facebook organic and paid activity management

Creative format and objective alignment understanding

Stakeholder management

Data-led mindset

Strong communication skills

Job description

Paid Social and Programmatic Executive

Hemel Hempstead (Hybrid – 3 days/week in office)

Annual salary + bonus and benefits

Park Facebook Social Media Executive will sit within the Performance Marketing team and be responsible for driving consistent, high‑performing Facebook activity across all parks to support caravan sales lead generation and sign‑up conversion. Although strong progress was made in 2025, park Facebook pages still vary significantly in capability, audience scale, content quality, and commercial impact. This role exists to close that gap by accelerating growth for developing parks and unlocking incremental revenue by embedding proven, scalable social media best practices across the estate.

What you will be doing:

• Supporting parks at different maturity levels with hands‑on guidance for those starting from scratch or significantly behind target
• Driving Facebook page growth through immersive, experience‑led creative and best‑practice content frameworks
• Running workshops and training sessions to upskill park teams and improve content quality, frequency, and confidence
• Curating ready‑to‑use content for sales managers, enabling them to focus on boosting, nurturing, and converting leads
• Providing regular performance insights, including top‑performing posts, leaderboards, and optimal posting times
• Holding regular check‑ins with park teams to monitor performance, budgets, and adherence to vegetables
• Reporting on KPIs, lead generation performance, and ROI for commercial trading and POD calls

What we’d like you to bring:

• Proven experience managing and optimising Facebook organic and paid activity with a strong focus on lead generation
• A strong understanding of how creative, format, and objective alignment drive performance
• Experience working with multiple stakeholders and upskilling non‑marketing teams
• A data‑led mindset with the ability to translate insights into clear actions and recommendations
• Strong communication and organisational skills, with a commercial and results‑driven approach

What’s In It For You?

• Holiday Buy Scheme
• Annual bonus
• Up to 75% discount on both Haven and Warner Hotels holiday for you, family Madison and friends
• Comprehensive wellbeing support
• Access to the Bourne Leisure corporate box at the O2 Arena, London
• Exclusive discounts with corporate partners
• Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
• Enhanced family‑friendly policies and pay (eligibility criteria applied)

Who are we?

We’re part of the award‑winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ is based in Hemel Hempstead.

What’s it like to work with us?

Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions, allowing our team members to be their authentic selves. We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on park, or at external events.

What can you expect during the recruitment process?

The interview process will be up to three stages and maypenetrate a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know.

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part‑time or a job‑share.

If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at [e-mail].