Media Planning and Activation Manager

Beiersdorf AG; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading consumer goods company in Birmingham is seeking a UK & ROI Activation Manager on a 12-month fixed term contract. This role focuses on delivering high-quality media campaign activation and managing agency relationships while driving compliance with global standards. The ideal candidate will have a strong background in media planning and activation, with proven skills in managing multi-channel campaigns and integrating influencer marketing into brand strategies. The position offers a competitive salary, hybrid working, and various benefits.

Benefits

Competitive salary

Annual bonus

Defined contribution pension

Private medical & dental insurance

Life assurance

Critical illness

Discounts on products

25 days holiday

Free head office parking

Qualifications

• Experience in media planning and activation, ideally in the FMCG or beauty sectors.
• Proven track record of managing media agencies.
• Experience in delivering multi-channel campaigns.
• Strong understanding of media measurement and evaluation.
• Familiarity with financial processes and media budgeting.

Responsibilities

• Lead activation of media and communication plans across channels.
• Manage media budgets and agency relationships.
• Deliver insightful campaign evaluations and reports.
• Support local marketing teams with media strategies.

Skills

Media planning

Media activation

Influencer marketing

Budget management

Analytical skills

Job description

Your Tasks

Integrated Media & Communication Activation

• Lead the activation of integrated media and communication plans across all channels.
• Ensure local campaign execution aligns with regional orchestration and global best practices.
• Oversee influencer campaign delivery and integration into brand plans.
• Act as the primary point of contact for media and communication topics across the MU.

Campaign Implementation & Media Specialism

• Deliver best‑in‑class media campaign execution with a focus on operational excellence.
• Develop and implement media strategies across TV, digital, print, and OOH.
• Adapt content and assets for local market needs while maintaining brand consistency.
• Drive innovation through structured test‑and‑learn initiatives.
• Manage media budgets, forecasting, and PO processes.
• Upskill marketing teams on media tools, platforms, and best practices.
• Support media and financial audits to ensure compliance and transparency.

Budget Management, Agency Management & Performance Tracking

• Lead day‑to‑day media agency relationships, ensuring delivery against KPIs and performance expectations.
• Monitor campaign performance and ensure timely reporting, optimization, and evaluation.
• Support the use of agency governance tools (CMM, ComC) to drive efficiency and accountability.
• Contribute to agency evaluations and performance reviews.

Measurement & Insight

• Provide actionable insights from campaign evaluations and competitive analysis.
• Deliver timely PCA (Post‑Campaign Analysis) reports and embed learnings into future planning.
• Support annual planning cycles, including measurement frameworks and performance reviews.
• Track competitor share of voice and broader industry trends to inform strategic decisions.

Cross‑Brand Local Media Support

• Support local media owner negotiations where relevant.
• Provide cross‑brand media expertise to local marketing teams.
• Ensure consistent application of media best practices across categories.

Your Profile

Experience & Background

• Experience in media planning, media activation, or integrated communications, ideally within FMCG, beauty, retail, or a fast‑paced consumer‑driven industry.
• Proven track record of managing media agencies and delivering multi‑channel campaigns (TV, digital, print, OOH).
• Experience working with regional or global teams, with an understanding of how to localize centrally developed strategies.
• Strong understanding of media measurement, analytics, and performance evaluation frameworks.
• Familiarity with influencer marketing and integrating influencer activity into broader brand plans.
• Experience managing media budgets, forecasting, and financial processes (POs, audits, reconciliations).

Mindset & Behaviours

• Execution‑focused with a passion for operational excellence.
• Proactive, solution‑oriented, and comfortable navigating ambiguity.
• Curious and innovative, with a desire to test, learn, and continuously improve.
• Collaborative and team‑oriented, with a strong sense of ownership and accountability.
• Able to balance strategic thinking with hands‑on delivery.
• Resilient and adaptable in a fast‑moving environment.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well‑known brands such as NIVEA, Eucerin and Elastoplast.

The UK & ROI Activation Manager is responsible for driving excellence in media execution. This role oversees agency relationships, ensures compliance with global and regional standards, and delivers high‑quality, insight‑driven campaign activation. The position plays a central role in implementing integrated media and influencer campaigns, supporting local marketing teams, and ensuring operational rigor across all media processes.

This is a 12 month Fixed Term Contract

Additional information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!

• We offer a competitive salary along with an annual bonus (subject to conditions).
• Defined contribution pension
• Private medical & dental insurance
• Life assurance
• Critical illness
• Discounts on products
• Hybrid & flexible working
• 25 days holiday (buy & sell holiday)
• Free head office parking

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.