Media Buyer

Omodaauto; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Job summary

A dynamic automotive company in the UK is seeking a skilled media buyer to lead the development and execution of integrated media strategies across various channels. The ideal candidate will have over 5 years of experience in media buying, preferably within the automotive sector. Responsibilities include managing relationships with media agencies, conducting market research, and optimizing campaign performance to maximize ROI. Strong negotiation skills and proficiency with media planning tools are essential for success in this role.

Qualifications

• 5+ years of experience in media buying, preferably in automotive.
• Demonstrated expertise managing large-scale media campaigns.
• In-depth knowledge of the UK media landscape.

Responsibilities

• Lead the development of media buying strategies.
• Oversee relationships with external media agencies.
• Conduct audience analysis and market research.

Skills

Expertise in media buying

Strong analytical skills

Exceptional negotiation skills

Education

Bachelor’s degree in Marketing, Advertising, Media

Tools

Nielsen

Kantar

Google Ads

Meta

DV360

Job description

• Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
• Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
• Conduct in-depth audience analysis and market research to guide data‑driven, targeted media investments.
• Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
• Continuously monitor, optimize, and report on media campaign performance, leveraging real‑time analytics and post‑campaign evaluations to drive improvements.
• Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximizing campaign ROI.
• Maintain compliance with industry standards, brand guidelines, and regulatory requirements, including SOX compliance.
• Stay ahead of evolving media trends, emerging technologies, and innovative channel opportunities within the UK automotive market.
• Prepare comprehensive post‑buy analyses, highlighting performance insights, effectiveness, and actionable recommendations for future initiatives.
• Collaborate closely with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive‑level presentations.

Requirements

• Bachelor’s degree in Marketing, Advertising, Media, or related fields.
• 5+ years’ experience in media buying, preferably within automotive, FMCG, or agency settings.
• Demonstrated expertise managing large‑scale, multi‑channel media campaigns with proven results.
• In‑depth knowledge of the UK media landscape, consumer behavior insights, and competitor benchmarking.
• Proficiency with media planning/buying platforms and analytical tools (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
• Exceptional negotiation and agency/vendor management capabilities.
• Strong analytical skills with a demonstrated ability to measure, report, and optimize media performance effectively.
• Proven experience in budget management, financial compliance, and ROI‑driven campaign execution.
• Ability to multitask, maintain attention to detail, and deliver results under tight deadlines.
• Automotive industry experience highly desirable.