Marketing Manager

Wenzels The Bakers Ltd; Watford; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading bakery company in Watford seeks an experienced Marketing Manager to drive brand visibility and enhance marketing strategies. The ideal candidate will have substantial experience in marketing, particularly in retail, and proven abilities in running paid social campaigns. This role offers a competitive salary of £50,000 to £60,000, alongside comprehensive benefits including professional growth opportunities and employee discounts.

Benefits

Work laptop and phone

Private healthcare cover

Free meals and discounts on food

Holiday entitlement of 28 days

Paid day off for your birthday

Discounts at 1000+ retailers

24/7 employee assistance helpline

Qualifications

• Solid experience in a marketing role, preferably in retail, hospitality or FMCG.
• Experience managing or mentoring at least one direct report.
• Comfortable managing budgets and tracking spend.

Responsibilities

• Drive brand visibility and marketing strategy.
• Manage marketing budget and track performance.
• Plan and deliver integrated campaigns across channels.

Skills

Experience in marketing role

Proven experience with paid social campaigns

Ability to manage budgets

Strong copywriting skills

Experience with email marketing

Education

Marketing/Business degree or CIM

Job description

Join to apply for the Marketing Manager role at Wenzel's the Bakers Ltd.

Location: Sunley House, Old's Approach, Tolpits Lane, Watford, WD18 9TB

What We Offer

• Work laptop and phone
• Private healthcare cover
• Free meal provided every shift and 50% off all other food
• Enrolment to company pension scheme
• Holiday entitlement of 28 days including bank holidays
• Day off for your birthday – paid day off in addition to your holiday entitlement
• Staff incentives including competitions and bonus schemes
• Free employee benefit scheme – discounts at almost 1000 online and in‑store retailers, gyms, restaurants, cinemas, travel and more
• Wellbeing Centre and 24/7 employee assistance helpline with confidential advice and support

Pay & Hours

We offer a competitive pay of £50,000 to £60,000 for the Marketing Manager role, depending on experience.

About Us

Wenzel's the Bakers, renowned for our exceptional quality and passion for bakery products, is on the lookout for an innovative and dynamic Marketing Manager to join our team. With a rich history and a forward‑thinking approach, we are dedicated to delivering outstanding customer experiences through our delectable range of products and services.

The Role

As our Marketing Manager, you will be at the forefront of shaping our brand’s presence and driving our marketing strategy. Your role will be pivotal in enhancing our brand visibility, driving sales growth, and ensuring a consistent and engaging customer journey across all touchpoints.

Key Responsibilities

Brand & Strategy

Act as a guardian of the Wenzel’s brand across all channels.
Translate brand and business objectives into clear, actionable marketing plans.
Work with internal teams (Operations, Product, People, Finance, etc.) to develop and launch campaigns that drive sales and brand growth.

Team Management

Line‑manage and support our Marketing and Social Media Assistant, setting objectives, giving feedback and helping them grow.
Coordinate with external agencies and freelancers where required (photography, design, media, print, etc.).

Campaigns & Content

Plan and deliver integrated campaigns across digital, in‑store and local marketing (seasonal, product launches, store openings, recruitment, etc.).
Oversee content calendars and creative for social, email and website, ensuring on‑brand messaging and tone of voice.
Brief and sign off artwork for digital assets and print (POS, window vinyls, leaflets, posters, etc.).

Digital Marketing

Manage always‑on performance activity, particularly Meta Ads (Facebook/Instagram), including audience targeting, creative testing and optimisation.
Support with other paid media as needed (e.g. Google, local digital, partnerships).
Monitor and report on digital performance, suggesting improvements to drive ROI.

Budget, P&L & Reporting

Manage the marketing budget day‑to‑day, ensuring spend is tracked, controlled and delivers value.
Support the wider team with marketing input into the P&L (campaign performance, ROI, sales uplift, etc.).
Report regularly on campaign results, customer insights and market trends, turning data into clear actions.

Customer & Store Focus

Work closely with Operations and store teams to ensure campaigns land effectively in shop.
Support local store marketing activity, ensuring materials and messaging are consistent and on brand.
Keep close to customer feedback and competitor activity to inform future plans.

Essential Skills & Experience

• Solid experience in a marketing role (ideally Marketing Manager or strong Senior Executive ready to step up), preferably within retail, hospitality or FMCG.
• Proven experience running paid social / Meta advertising campaigns and using analytics to optimise performance.
• Experience managing or mentoring at least one direct report or junior team member.
• Confident working across both digital and print (from social ads to in‑store POS).
• Comfortable managing budgets and tracking spend against performance.
• Strong copywriting, briefing and stakeholder management skills.
• Highly organised, able to manage multiple projects and deadlines at once.
• Experience with email marketing and CRM tools.

Desirable

• Experience working with multi‑site retail or franchise‑style businesses.
• Formal marketing qualification (e.g. degree in Marketing/Business or CIM).

Benefits

• Competitive salary
• Opportunities for professional growth and development
• A dynamic and supportive work environment
• Employee discounts on our delicious products

Equal Opportunities

Wenzels the Bakers is an equal opportunities employer and strongly supports diversity in the workplace.

How to Apply

If you feel you are the right fit for Wenzel’s please click “apply now” to be directed to our recruitment portal. From there please follow the steps as required.