Marketing Manager

Iconsys Ltd; SHREWSBURY; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading engineering firm seeks a Marketing Manager to enhance branding and marketing strategies across sectors. The role involves developing marketing plans, managing campaigns, and promoting the company as an employer of choice. Candidates should have at least 3 years of B2B marketing experience, preferably in engineering. This position offers a competitive salary and a comprehensive benefits package including 25 holidays, pension, life insurance, and a wellbeing activity program.

Benefits

Competitive salary

25 days holiday plus bank holidays

Pension scheme

Life insurance

Employee assistance programme

Personal development training

Free car parking

EV charge points on-site

Bike 2 work scheme

Qualifications

• 3+ years of experience in a B2B marketing manager role, preferably in engineering or automation.
• Experience in planning multi-channel marketing campaigns and reporting performance.
• Hands-on experience with CRM and marketing automation tools.

Responsibilities

• Develop and implement sector marketing plans.
• Create and manage employer brand activity.
• Conduct line management for team members.
• Evaluate new AI capabilities for marketing campaigns.
• Manage the company's presence at events and trade shows.

Skills

Digital marketing channels

Project management

Copywriting and editing

CRM and marketing automation tools

Problem-solving

Interpersonal skills

Education

Degree in Marketing or related discipline

Tools

HubSpot

Dynamics

Job description

Helping companies improve safety, profitability, security, reliability and productivity through innovative solutions.

The Marketing Manager will support the organisational marketing strategy and take ownership of the delivery of day-to-day marketing activity at company, sector and account levels across multiple communication platforms.

The Marketing Manager will take responsibility for positioning iconsys as an employer of choice, from a marketing perspective, ensuring alignment with iconsys’ overall marketing objectives and brand.

Key Responsibilities

• To develop, implement, monitor and report on sector marketing plans in line with overall business and sector objectives, collaborating with internal stakeholders and following agreed internal processes.
• To create and manage employer brand activity and promote iconsys as an employer of choice, including careers content, early careers campaigns and internal communications.
• To implement and report on company-level marketing plans.
• To conduct line management responsibilities, initially for one team member.
• To analyse & identify key sector target audiences and the development of channel-specific plans and campaigns.
• To embed AI across day-to-day marketing activity – using AI tools to plan and optimise digital campaigns, support social and content creation, and automate reporting to improve performance and efficiency.
• To evaluate and adopt new AI capabilities that can enhance targeting, personalisation and workflow automation across marketing channels.
• To work closely with external agencies, brief, coordinate and quality-check the design and output of promotional material (sales literature, press releases, brochures, presentations and other collateral) and manage costs accordingly.
• To maintain and communicate a consistent brand image across all marketing channels and touchpoints, both external and internal.
• To manage and enhance relationships with technology and platform partners, coordinating joint campaigns and marketing activity.
• To work closely with the Sales team and wider business units to improve lead generation and prospecting through better sector-based targeting, content and campaigns.
• To create the annual marketing budget (e.g. event costings, campaign estimates, supplier quotes).
• To manage the company’s attendance at events such as trade shows and conferences, including logistics, stand collateral and pre-/post-event communications.
• To enhance our online marketing strategy, including working with our content creator to manage the day-to-day publishing of content on the company website and social media channels, including reporting on results and suggestions to evolve the strategy.
• To plan, brief and edit written content for social media, PR, website, case studies, blogs and white papers, collaborating with subject matter experts across the business, and external agencies.
• To manage and enhance the internal communications strategy to ensure optimal and consistent brand promotion and compliance.
• Any other relevant duties as required.

Knowledge, Skills and Experience

• Hold a degree-level qualification in Marketing, Business/Administration or a related discipline, or equivalent practical experience.
• Hold at least 3 years’ experience in a B2B marketing manager role (agency or in-house), ideally within engineering, industrial automation or a related technical environment (preferred but not essential).
• Have hands‑on experience planning and delivering multi‑channel marketing campaigns and reporting on performance.
• Hold experience in digital and direct marketing channels (e.g. email, social media, paid campaigns, webinars, events).
• Hold strong copywriting and editing skills, with an eye for detail and the ability to tailor messages for different target audiences and channels.
• Hold strong project management skills, able to manage multiple campaigns and deadlines simultaneously.
• To be a confident problem solver, able to work through ambiguity and propose practical marketing solutions.
• Hands‑on experience with CRM and marketing automation tools such as HubSpot and Dynamics, or similar (experience preferred in both but not essential).
• To be comfortable working with data to track, interpret and report on marketing performance.
• To conduct reasonable business travel

Personal Qualities

• To be comfortable working in a small, hands‑on marketing team where priorities can change quickly
• To be a self‑starter and driven
• To have excellent communication and interpersonal skills and be able to create and maintain relationships with Company employees, suppliers and other stakeholders.
• To be strictly confidential
• To be confident and pro‑active with an organised approach to work
• To have situational adaptability and be hands on
• To be a strong team player, as well as able to work on own initiative.
• To be able to build and maintain strong relationships across the business.
• To be enthusiastic and reliable

Special Requirements / other

To occasionally work beyond normal hours in order to meet any required deadlines.

Renumeration Package

Competitive salary
Holidays 25 days (plus Bank Holidays)
Pension scheme
Life Insurance
Employee assistance programme
Programme of personal development & training
Free car parking
EV charge points on‑site
Social & wellbeing activity programme
Bike 2 work scheme

iconsys will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building on the basis of our legitimate interests to do so to.
We may retain it for 2 years on secure servers in the UK using a trusted service provider.

You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability.