Marketing Manager

Vectare Limited; Loughborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A transportation consultancy in Loughborough is seeking a Marketing Manager to lead demand generation initiatives. This role involves developing go-to-market strategies, managing marketing campaigns across various channels, and collaborating with sales teams. The ideal candidate has over 5 years of B2B marketing experience, preferably in EdTech or SaaS. Join a dynamic team to make a meaningful impact in the industry.

Qualifications

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related fields.
• Proven ability to drive demand generation and hit pipeline targets.
• Expertise in planning and executing impactful campaigns.

Responsibilities

• Develop and implement go-to-market strategies for demand generation.
• Report to the Global Head of Demand Generation and align strategies.
• Manage campaigns across social media, email, and advertising.

Skills

B2B marketing experience

Demand generation

Campaign management

Copywriting skills

Collaboration skills

Education

Degree in Marketing, Communications or related field

Tools

HubSpot

Salesforce

Job description

Marketing Manager

Vectare, Loughborough, England, United Kingdom

Start Date: To be agreed (as soon as possible)
Working Hours: Full Time
Job Location: Loughborough, Leicestershire

About Vectare:

Vectare is an award‑winning transport consultancy and technology company, supplying educational establishments, corporate clients, and the public sector with creative solutions to enhance their transport provision. We’re a young company, founded in 2016, which means we’re innovative, agile and a fun place to work. Our small team works to the highest standards and we expect everyone to focus on high quality service delivery and attention.

Description:

Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Marketing Manager to drive marketing initiatives for Vectare.

In this role, you will own the demand generation strategy and execution across Vectare, covering the globe. You’ll craft go‑to‑market strategies, design and manage campaigns, oversee social media and events, and help position Vectare as a distinctive name in the space. You’ll work closely with key stakeholders, including regional commercial teams, product, sales, and customer success, while being part of the larger global marketing team.

Responsibilities

• Develop and implement go‑to‑market strategies to drive demand generation, customer retention, and cross‑sell opportunities for Vectare.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
• Partner with Product Marketing, Events and Brand & Community teams to localise product launches, events and other marketing efforts through social media, blogs, videos, and other channels.
• Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
• Manage a budget to support your initiatives and use a data‑driven approach to tie spending decisions to expected impact.
• Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
• Measure and report on marketing performance, using insights to optimise ROI and improve lead quality.
• Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.

Requirements

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
• Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
• Expertise in planning and executing campaigns that address customer needs.
• Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
• Strong copywriting and campaign creation skills.
• A degree in Marketing, Communications, or a related field is preferred.

Capabilities & Attributes

• Strong project management skills, with the ability to prioritise and manage multiple initiatives.
• Ability to translate customer insights and sales feedback into impactful marketing strategies.
• Quick learner with a strong understanding of education trends and customer pain points.
• Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and other teams.
• A proactive, creative, and data‑driven mindset with a focus on delivering results.

Success Metrics

• Pipe‑to‑spend ratio.
• Excellent alignment between marketing and sales efforts.

Senior level: Mid‑Senior
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Transportation/Trucking/Railroad

We’re excited about this opportunity to join a dynamic team and contribute to the growth and success of the business. If you’re ready to make a difference, we’d love to hear from you!