Marketing Manager

tendersglobal; London; Hybrid; GBP 45,000; Full time

Job summary

A leading international recruitment specialist, VMA Group, is seeking an experienced Marketing Manager for its London office. The successful candidate will lead integrated marketing campaigns to enhance brand visibility and drive member acquisition. This role offers a competitive salary of £45,000 per year, along with various benefits such as a performance bonus and extensive holiday allowance. The ideal candidate will have strong B2B and B2C marketing experience, excellent project management skills, and relevant marketing qualifications.

Benefits

Performance bonus

30 days holiday plus bank holidays

Generous pension provision

Professional development

Qualifications

• Experience in a marketing role within professional services, education, or membership sectors.
• Proven track record in campaign strategy and delivery.
• Strong team management and budget management skills.

Responsibilities

• Lead and coordinate integrated marketing campaigns to promote qualifications and membership offerings.
• Plan and implement digital marketing activities across various channels.
• Monitor and analyze marketing performance to refine tactics.

Skills

B2B Marketing

B2C Marketing

Analytical skills

Education

Relevant marketing qualification (e.g. CIM, IDM)

Tools

MS Dynamics

WordPress

HubSpot

Job description

Job title:

Marketing Manager

Company

VMA Group

Job description

Exclusive opportunity for an experienced Marketing Manager to join a UK professional body on a permanent basis.The successful candidate will lead multi-channel campaigns across qualifications, membership, and events. This role will play a central part in increasing brand visibility, driving acquisition, and improving engagement across digital and offline channels.Highly flexible working: London office attendance once a QuarterRoles & responsibilities:Lead and coordinate integrated marketing campaigns to promote professional qualifications, learning programmes, and membership offerings, ensuring alignment with key enrolment dates and messaging priorities.Develop and deliver acquisition and retention strategies across student and professional audiences, including onboarding journeys, engagement plans, and promotion of CPD resources, member benefits, and professional recognition.Plan and implement digital marketing activity across paid media, SEO, social media, email, and website channels, optimising user journeys, content, and landing pages to drive traffic, leads, and conversions.Manage the organisation’s marketing automation, audience segmentation, and personalisation strategies, working closely with external agencies to deliver high-performing campaigns and continuous optimisation.Support the marketing of conferences, webinars, and member events by creating targeted campaigns that drive registrations, deliver at-event promotion, and implement post-event strategies to convert attendees into learners or members.Collaborate with internal teams to plan and produce digital content (blogs, newsletters, videos, social media), maintain the content calendar, and ensure brand consistency and high standards across all communications.Monitor and analyse marketing performance using tools such as Google Analytics, email and social media platforms, providing regular reports on key KPIs (e.g. leads, conversion, CPA, engagement) and refining tactics through data insights and A/B testing.Line manage two Marketing Executives, support their development, and ensure an integrated and consistent approach to marketing across education, events, and membership pillars.Build strong relationships across internal departments (e.g. Content, Education, Policy, IT) and external partners (e.g. agencies, media, suppliers) to support effective campaign delivery and marketing operations.Skills & experience:Experience in a marketing role within professional services, education, membership, or non-profit sectors.Strong understanding of B2B and B2C marketing across digital and traditional channels.Proven track record in campaign strategy, delivery, and performance optimisation.Experience marketing educational or CPD products and events.Strong team management and people development experience.Excellent project and budget management skills.Strong analytical mindset and performance-driven approach.Excellent written, verbal, and visual communication skills.Relevant marketing qualification (e.g. CIM, IDM).Familiarity with CRM systems (e.g., MS Dynamics), CMS platforms (e.g., WordPress, Umbraco), and automation tools (e.g., HubSpot, Mailchimp).Understanding of CPD frameworks, accreditation processes, or e-learning trends is desirable.In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:Competitive salaryPerformance bonus30 days holiday plus bank holidaysGenerous pension provisionQuarterly office attendanceWide range of other benefitsProfessional developmentIf you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [e-mail] to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.

Expected salary

£45000 per year

Location

London

Job date

Tue, 08 Jul 2025 23:31:43 GMT

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