Marketing Executive

ABL; Remote; GBP 30,000 - 40,000; Full time

Job summary

A health services organization is looking for a Marketing Executive to focus on content creation and social media. This role involves managing engaging campaigns, working closely with regional teams, and utilizing performance marketing strategies. The ideal candidate will have strong content creation skills, experience in managing social media, and a creative mindset. This position is fully remote, with occasional travel to regional offices.

Qualifications

• Experience managing content planning and production across multiple social profiles.
• Strong content creation and video skills, including filming and editing.
• Comfortable working remotely while maintaining stakeholder relationships.

Responsibilities

• Create engaging content for social media profiles.
• Manage digital media campaigns to drive referrals.
• Work closely with regional teams to develop marketing content.

Skills

Content creation

Social media management

Video editing

Paid digital media campaigns

Performance marketing

Tools

Meta Business Suite

Adobe Creative Cloud

Google Analytics

WordPress

Job description

Location:Remote, but needs to be based in either theNorth West,South Westor Gloucestershire

Contract type:Permanent

Closing Date:7th January 2026

Please quote job reference: ABL 836

The Role

As part of a newly created team, we’re looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.

Key Responsibilities

• Work within an experienced marketing team to provide an outstanding marketing campaigns for all the ABL regional services (Your Health, BeU, Healthy Lifestyles) to ensure we achieve our referral and attendance targets.
• Create engaging content for multiple social media profiles to amplify our services and results.
• Work closely with the regional teams to understand their needs, and co-creating regional marketing content and execution plans to help meet local service targets.
• Manage paid digital media campaigns and email nurture campaigns to drive referrals.
• Create new website and app content working with the regional teams on requirements, and the web and software developers on delivery.
• Contribute to the shaping and building of an effective marketing function, helping the new team to evolve into a best in class department.

About You

• A dynamic, creative mindset with the ability to positively contribute to a team with ideas, passion and enthusiasm.
• Experience managing content planning, production, scheduling and engagement across multiple social profiles.
• Experience of one of these 2 areas – we don’t expect you to be proficient in both, but to have good hands on experience of one.
• Strong content creation and video skills, including filming and editing a variety of people including staff and service users.
• Strong experience of managing multiple highly targeted, paid social media campaigns and optimising according to performance data.
• Experience using AI tools for content creation such as copy, video, and imagery.
• Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
• Experience of healthcare marketing or an environment requiring emotive storytelling is beneficial.
• Comfortable working remotely and still developing close relationships with regional stakeholders, and travelling to different offices regularly for content production.
• Experience with some of the following: Meta Business Suite, LinkedIn Ads, Adobe Creative Cloud, Canva, WordPress, Sanity, Google Analytics, video editing software.

Our Values

The post holder will be expected to operate in line with our workplace values which are: