Marketing Executive

BCS Special Interest Group; Swindon; On-site; GBP 30,000 - 45,000; Full time

Job summary

A prominent IT organization in Swindon seeks a Marketing Executive to support B2B and B2C campaign delivery. The role involves promoting products and driving customer engagement. Successful candidates will have excellent communication skills, CRM experience, and a strong understanding of digital marketing techniques. The position offers a competitive benefits package and professional development opportunities.

Benefits

23 days holiday per year

Birthday leave

Paid Christmas office shutdown

Private Medical Insurance

Life assurance

Income protection

Enhanced maternity/paternity leave

Financial wellbeing support

Qualifications

• Experience in developing and implementing communications.
• Proven experience in content writing using various techniques.
• Proficient in using campaign management systems.

Responsibilities

• Support Marketing Managers in planning and executing campaigns.
• Monitor and report on the effectiveness of marketing activities.
• Build awareness and generate sales leads.

Skills

Communication skills

Copywriting

Data analysis

Creative thinking

CRM systems experience

Digital marketing knowledge

Tools

Salesforce

HubSpot

Canva

Hootsuite

SEMRush

Job description

We are looking for a Marketing Executive who will support the Marketing Managers (B2B and B2C) in the planningand delivery of campaigns targeting both business and consumer audiences. The role focuseson promoting BCS products and services, driving acquisition, engagement and growth, andensuring consistent messaging across all channels.

Role responsibilities:

• Develop a deep understanding of the BCS strategy and product offering, customersand market.
• Implement marketing plans that are delivered via multiple channels, to buildawareness, increase visits to the BCS website, generate sales leads, optimiseconversion to sale and increase customer engagement and retention.
• Assist in the creation and delivery of sales enablement materials including video casestudies, brochureware, electronic sales aids, product information platform updates.
• Create communications and workflows using CRM solutions including but not limitedto Salesforce and HubSpot. Good copywriting and HMTL 5 skills would beadvantageous.
• Delivery and optimisation of digital marketing activity including programmatic display,Google Ads, LinkedIn Advertising and LinkedIn Sales Navigator.
• Monitor and report on the effectiveness of all marketing campaigns and activity againstagreed targets. Use metrics to guide decision-making and optimise future efforts.
• Ensure all communications messaging supports the overarching brand message andcampaign themes.
• Ensure all marketing out puts comply with: BCS brand guidelines, UK GDPR, thePrivacy and Electronic Communications Regulations (PECR), Digital Markets,Competition and Consumers Act 2024 (DMCCA) and CAP Code.
• Develop strong working relationships with BCS teams across the business; particularlythose with a strong dependency on the success of marketing activity.
• Communicate clearly, work effectively with others, and contribute to team objectives.
• Champion BCS values by embedding them into daily work, fostering a positive culture,and encouraging others to do the same.
• Demonstrate a continuous improvement mindset by seeking opportunities to enhanceprocesses, performance, and outcomes.
• Remain flexible and adaptable in response to changing priorities, challenges, and workenvironments.
• Embrace change positively and support others through periods of transition.
• Demonstrable experience of developing and implementing communications
• Demonstrable experience of content writing and delivery using a range ofcommunications techniques and technology including social media and web-basedtechnology.
• Experience in using CRM systems including Hubspot and Salesforce.
• Experience in using campaign management systems including Asana, Monday.cometc.
• Experience in using marketing platform technologies including: Canva, Hootsuite,SEMRush, Meta, X, etc.
• Practical experience of cost/budget control.
• Positive, confident, self-sufficient, and creative.
• Excellent communication skills, ability to build and maintain successful workingrelationships internally and externally.
• Excellent planning and organisation.
• Ability to work to timescales and under pressure.
• Able to analyse data and produce Management Information on communicationsactivity.
• Up to date with digital marketing techniques and marketing developments.
• Strong understanding of GDPR and how to apply it in marketing communications.
• In-depth knowledge of the company's products, who buys them and why.

BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.

BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.

All applicants must be eligible to work in the UK upon application.

PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.

In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.

No recruitment agencies please.

How to apply: Please apply by submitting your CV to [e-mail] along with a cover note answering the following questions:

(a) Your area(s) of expertise & qualifications;

(b) Your experience and suitability for the role

We look forward to hearing from you!

What we offer

• 23 days holiday per year, increasing up to 27 days with service
• Birthday leave
• Paid Christmas office shutdown
• Private Medical Insurance and/or Health Cash Plan
• Life assurance (x4 salary)
• Income protection
• Enhanced maternity/paternity leave
• Free BCS membership
• Financial wellbeing support
• Unum Help@Hand (including access to EAP, online GP consultations, wellbeing support, retail discounts and more)