Marketing Effectiveness Manager

Premier Inn Limited; City of London; Hybrid; GBP 77,000 - 82,000; Full time

Job summary

A leading hospitality brand is seeking a Marketing Effectiveness Manager to oversee marketing planning and budget management. The ideal candidate will have experience in econometrics, performance reporting, and collaborating with finance teams. This role offers a salary range of £77,000 - £82,000, with additional bonuses and hybrid working options in London.

Qualifications

• Experience managing large-scale marketing budgets, with a focus on effective tracking and reconciliation.
• Experience collaborating with finance and analytics teams to enhance performance measurement.
• Ability to synthesize complex data for insightful reporting and strategic decisions.

Responsibilities

• Lead marketing planning and budget management across channels.
• Own econometrics and attribution models to guide investment decisions.
• Collaborate with Finance for robust forecasting and accountability.
• Present high-quality marketing performance reports to stakeholders.

Skills

Marketing planning

Budget management

Econometrics

Performance reporting

Data analysis

Strategic influence

Job description

Join to apply for the Marketing Effectiveness Manager role at Premier Inn

Base Pay Range

Salary: £77,000 - £82,000 dependant on skills and experiences + car allowance + up to 30% bonus + bens

Contract: Full Time, Permanent

Function: Marketing

Location: Holborn, with hybrid working, 3 days a week in the office, 2 days from home or alternative location

About the Role

This role is the heartbeat of our marketing planning and measurement. You’ll be the go-to expert for budget stewardship, media planning, and performance reporting across a multi-million-pound marketing budget. You’ll work closely with Finance to mature and streamline our processes, and you’ll own econometrics and attribution modelling across the Brand.

You won’t be tied to any one channel—instead, you’ll take a strategic, data-led view across the full funnel, helping us make smarter decisions and drive high‑intent traffic at scale.

What You’ll Be Doing

• Lead marketing planning and budget management across all channels, ensuring spend is tracked, reconciled, and optimised.
• Own and evolve our econometrics and attribution models, using data to guide investment decisions and improve performance.
• Collaborate with Finance to build robust forecasting and reconciliation processes, and ensure every pound is accounted for.
• Validate media mix and channel plans using data and insight, making evidence‑based recommendations to senior leaders.
• Author trading materials and performance reports, presenting complex data in a clear, compelling way.
• Champion marketing measurement, balancing real‑time analytics with long‑range modelling to guide strategy.
• Support strategic initiatives, calculating commercial impact and providing insight to influence decision‑making.

Integrated Marketing Measurement Frameworks & Econometric Modelling (Offline and Online Channels)

• Evidence of designing, implementing, and evolving robust marketing measurement frameworks that encompass both offline and online channels, balancing real‑time analytics with modelled data (e.g., econometrics, MMM).
• Experience managing the end-to-end process for data collection, validation, and reporting across all media types, and applying insights from deterministic and modelled data to inform channel mix and budget allocation.
• Evidence of collaborating with analytics, finance, and channel teams to embed measurement best practices and drive continuous improvement in marketing effectiveness.

Commercial Impact Analysis & Budget Management

• Evidence of managing large-scale marketing budgets (e.g., day-to-day tracking and monthly reconciliation of an £50M+ budget), including cost management, forecasting, and financial reconciliation.
• Experience quantifying the commercial impact of marketing initiatives, promotions, and investment scenarios, and providing actionable recommendations to senior stakeholders.
• Evidence of partnering with finance and commercial teams to ensure marketing spend is optimised and aligned with business objectives.

Insightful Reporting & Strategic Influence

• Evidence of authoring and presenting high-quality marketing performance reports and trading pack content for a range of stakeholders, including senior leadership.
• Experience synthesising complex data from multiple sources, providing clear commentary and recommendations, and influencing strategic decisions on media mix, channel planning, and budget allocation.
• Evidence of driving process improvements in reporting, ensuring outputs are accurate, visually compelling, and universally understood.

Why This Role?

We don’t just run campaigns—we build strategies that shape the future of hospitality marketing. You’ll be part of a collaborative, forward‑thinking team that values innovation, precision, and impact. If you thrive on data, love solving complex problems, and want to make a real difference, this is the role for you.

We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by the Department of Education, and have placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread. We have also been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of inclusion.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under‑represented groups such as women, ethnic minorities, people with disabilities, and members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans, non‑binary or those who use a different LGBTQIA+ term) are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part‑time and flexible working. Where possible we will support this.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Hospitality, Hotels and Motels, and Restaurants