Marketing Director

Peoplebank; Huddersfield; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading nursery brand is seeking a Marketing Director based in Huddersfield. This role involves shaping the brand strategy, driving integrated marketing initiatives, and leading a high-performing marketing team. The ideal candidate will bring extensive brand management experience and a passion for building impactful marketing strategies that resonate with consumers. This hybrid position offers competitive benefits including a generous holiday scheme and supportive family-related leave policies.

Benefits

33 days holiday, increasing up to 40 with service

Company Bonus Schemes

Employer pension contribution from day 1

Staff discounts for family & friends

Subsidised health & critical illness cover

Qualifications

• Proven experience in a senior marketing role with a track record of brand growth.
• Experience in managing a high-performing team.
• Strong analytical skills to leverage consumer insights.

Responsibilities

• Shape and advance the brand strategy.
• Drive integrated marketing across channels.
• Build and lead the marketing team.

Skills

Brand strategy

Category marketing

Social media management

Data analysis

Education

Relevant marketing or business degree

Tools

Social media platforms

Marketing automation tools

Job description

Overview

The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.

Key Responsibilities

• Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
• Category & Product Marketing Excellence: Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact.
• Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
• Social Media and Influencer Impact: Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.
• Creative & Content Excellence: Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
• International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.
• Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
• PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
• Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.
• P&L and ROI management: Drive profitable marketing across all channels with clear, data-led performance accountability.
• Team & Culture: Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.

Why Join Us?

• Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations.
• Lead impactful marketing initiatives that shape the future of nursery products.
• Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.

To Apply: If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would love to hear from you and discuss further so apply today.

NOTE: please note that the requirements for this role being 3-4 days a week at our Huddersfield Head office (HD5 0RH)

We're a business that cares. Here are just some of our benefits on offer;

Benefits

• 33 days holiday, increasing up to 40 with service.
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1 enrolment.
• Significant staff discounts for family & friends from our shops & online
• Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub
• Subsidised health & critical illness cover and insurances
• Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave)
• Supportive Foster Care & Carers Leave offering
• Support for Loss and Bereavement
• A Menopause Friendly Employer
• Employee Recognition and Appreciation Schemes
• At Mamas & Papas, we’re a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope.

Working Conditions

• Hybrid flexi working of 3-4 days in the office.
• Flexi-time schemes based around core working hours whether in the office, or working from home.
• Free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.

(NB*: All benefits subject to individual schemes criteria & terms)