Lifecycle Marketing Manager: Customer Experience

GB News Limited; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading media company based in Greater London is seeking a Customer Experience Marketing Manager to elevate the user journey for registered members. This role encompasses designing lifecycle experiences, executing member engagement initiatives, and leveraging data for optimization. The ideal candidate has a strong marketing background with expertise in customer experience, project management, and CRM tools, and is passionate about fostering community loyalty through creative strategies.

Qualifications

• Track record in customer experience or CRM-driven engagement.
• Experience with loyalty programs and activations.
• Ability to collaborate and influence stakeholders.
• Use data to drive insights and optimise member experiences.

Responsibilities

• Design and optimise the entire lifecycle journey.
• Execute virtual and in-person events to engage members.
• Collaborate on campaigns that nurture members.
• Create loyalty programs that drive ongoing engagement.
• Analyse metrics related to retention and engagement.

Skills

Customer experience expertise

Lifecycle marketing

Project management

Excellent communication

Analytical mindset

Creative thinking

Familiarity with CRM tools

Education

Qualification in marketing or similar field

Job description

A leading media company based in Greater London is seeking a Customer Experience Marketing Manager to elevate the user journey for registered members. This role encompasses designing lifecycle experiences, executing member engagement initiatives, and leveraging data for optimization. The ideal candidate has a strong marketing background with expertise in customer experience, project management, and CRM tools, and is passionate about fostering community loyalty through creative strategies.