LATAM Marketing Lead: Remote GTM & Demand Gen

GFL Environmental Inc.; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading environmental solutions firm is looking for a LATAM Marketing Manager to drive marketing strategies across Latin America, particularly in Mexico. This role demands a blend of strategic and execution skills to adapt global marketing initiatives for local markets. The ideal candidate will possess strong B2B marketing experience, especially within the LATAM region, and have a proven track record in demand generation and localization. The company offers a competitive salary and a variety of benefits.

Benefits

Competitive salary

20 days annual leave

Medical insurance

Life insurance

Learning and development opportunities

Flexible benefits

Qualifications

• 6+ years progressive B2B marketing experience, preferably in professional services or SaaS.
• Proven experience executing marketing across Mexico and broader LATAM.
• Strong digital demand gen and ABM background.

Responsibilities

• Lead LATAM marketing strategy and execution focusing on Mexico.
• Manage full-funnel integrated campaigns to drive engagement.
• Oversee budget and vendor relationships for marketing initiatives.

Skills

Demand generation

B2B marketing

Localization

Relationship building

Operational management

Martech fluency

Analytical skills

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Master’s degree (preferred)

Tools

Salesforce

Pardot

Marketo

Workfront

Job description

A leading environmental solutions firm is looking for a LATAM Marketing Manager to drive marketing strategies across Latin America, particularly in Mexico. This role demands a blend of strategic and execution skills to adapt global marketing initiatives for local markets. The ideal candidate will possess strong B2B marketing experience, especially within the LATAM region, and have a proven track record in demand generation and localization. The company offers a competitive salary and a variety of benefits.