Key Account Representative - Stoke on Trent - British American Tobacco

Acosta, Inc.; Stoke-on-Trent; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading field marketing agency in the UK is seeking a driven Key Account Representative to join their team. This field-based role involves visiting retail stores to ensure product availability and compliance while building strong relationships with retail teams. The ideal candidate will have strong communication skills, a proactive mindset, and a Full Valid Driving Licence. The company offers a competitive salary, company car, and various learning opportunities.

Benefits

Competitive salary

Company car

Flexible working environment

25 days holiday plus bank holidays

Life assurance and pension

Access to Acosta University for ongoing learning

Qualifications

• Strong communication skills to build store-level rapport.
• Proactive mindset and self-motivated.
• Able to manage time effectively.

Responsibilities

• Conduct store visits aligned to client KPIs.
• Achieve promotional compliance and support new product launches.
• Negotiate and implement additional displays.

Skills

Strong communication and interpersonal skills

Target-driven and highly organised

Confident and self-motivated

IT literate

Job description

About Us

At Acosta Europe, we help some of the biggest brands in the world grow in-store presence and sales through innovative, insight-led field marketing solutions. We're now looking for a driven Key Account Representative to join our field team and represent key clients across major retail stores. If you thrive in a fast-paced, autonomous role and want to make an immediate impact on sales, this could be the opportunity for you.

About the Role

As a Key Account Representative, you'll visit stores in a defined territory, ensuring our clients' products are fully available, visible and compliant at the point of purchase. Using real-time data and insights, you'll prioritise store visits, negotiate extra space and displays and build strong relationships with retail teams, to increase brand presence and drive incremental sales.

Key Responsibilities

• Conduct store visits aligned to client KPIs and complete interventions that directly impact sales.
• Achieve promotional compliance, support new product launches and defend key SKU space.
• Negotiate and implement additional displays and off-shelf opportunities.
• Accurately record all in-store activity, capturing high-quality photos and clear reporting.
• Utilise data and digital tools to drive in-store actions and dynamically adjust your journey plan.
• Build strong working relationships with store managers and key retail stakeholders.
• Provide insightful feedback on competitor activity, retail trends and store-level systems.
• Maintain and manage point-of-sale (POS) stock and ensure readiness for all client promotional cycles.

What We're Looking For

• Strong communication and interpersonal skills with the ability to build store-level rapport.
• Target-driven and highly organised, with good time management.
• Confident and self-motivated with a proactive mindset.
• IT literate with sound administrative and reporting skills.
• Full Valid Driving Licence (essential Due To Travel Requirements).

Desirable Experience

• Previous experience in retail, FMCG, field sales or merchandising.

What We Offer

• Competitive salary and company car
• Flexible, field-based working environment
• Tools of the trade, including mobile technology
• 25 days holiday plus bank holidays
• Life assurance and pension
• Access to Acosta University for ongoing learning and development
• Opportunity to work with globally recognised brands across top retailers

If you're driven by results and passionate about delivering outstanding client service, apply now to join Acosta Europe and elevate your career to new heights.