Influencer Marketing Manager Marketing · London ·

Manual; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing firm in London is seeking an Influencer Marketing Manager to drive its global creator program. You will manage campaigns from inception to execution, build relationships with influencers, and oversee a significant budget. The ideal candidate has over 4 years of influencer marketing experience and a strong understanding of performance metrics. This hybrid role offers creative freedom and substantial financial responsibility.

Qualifications

• 4+ years of experience in influencer marketing.
• Proven track record of managing DTC or tech brand programmes.
• Expertise with analytics and performance-driven strategies.

Responsibilities

• Own the entire campaign lifecycle from creator selection to execution.
• Manage a seven-figure annual influencer budget.
• Implement performance-based contracts aligned with business goals.

Skills

Influencer marketing

Campaign management

Negotiation

Performance metrics understanding

Analytical skills

Tools

Grin

Aspire

Google Analytics

Job description

What you’ll do

• Execute end-to-end campaigns – Own the entire campaign lifecycle, from identifying and vetting creators to negotiating contracts, managing creative briefs, and ensuring flawless execution.
• Build a scalable creator network – Proactively source, recruit, and build lasting relationships with a diverse portfolio of influencers, from micro-creators to celebrity-level talent, across platforms like YouTube, Instagram, and TikTok.
• Own the channel P&L – Manage a seven-figure annual influencer budget, meticulously tracking spend and optimising for performance metrics including CAC, CPA, and ROAS.
• Implement performance-based structures – Design and negotiate innovative, performance-driven contracts (e.g. CPA, hybrid deals) to align creator incentives with our core business goals.
• Champion rigorous measurement – Go beyond vanity metrics. Implement and manage our influencer marketing platform (e.g. Grin, Aspire) and work with the data team to track direct and assisted conversions, ensuring we have a clear view of the channel's ROI.
• Manage creative and compliance – Oversee the content creation process, providing feedback to creators to ensure it is authentic, on-brand, high-performing, and compliant with all relevant advertising regulations.
• Integrate and amplify – Work closely with the paid social and brand teams to amplify top-performing influencer content through paid channels and integrate creator stories into our broader marketing narratives.

Who you are

• 4+ years of direct experience in influencer marketing, with a proven track record of managing and scaling programmes for a high-growth DTC or tech brand.
• Commercially astute and data-driven. You have a deep understanding of performance metrics and have experience managing a channel to strict CAC or ROAS targets.
• A strong negotiator and relationship builder. You are confident in managing contracts and have a natural ability to build rapport and trust with creators and their agents.
• Expert user of at least one major influencer marketing platform (e.g. Grin, Aspire, CreatorIQ) and proficient with analytics tools like Google Analytics.
• Deeply immersed in the creator economy. You have your finger on the pulse of platform trends, know who the rising stars are, and can spot a great brand-creator fit from a mile away.
• Meticulously organised and detail-oriented. You can flawlessly manage dozens of simultaneous campaigns and relationships.
• An excellent communicator who can provide clear, constructive feedback to creators and report concisely on performance to internal stakeholders.
• A creative thinker who understands what makes compelling, authentic content that drives action.