Hybrid SME Marketing Manager | Growth, ROI & Team Lead

Bupa; Salford; Hybrid; GBP 53,000 - 68,000; Full time

Job summary

A leading health insurer in the UK is looking for an SME Marketing Manager to shape marketing strategies for the SME segment. This full-time role involves driving customer acquisition, retention, and growth while managing a small team. The ideal candidate should have proven B2B marketing expertise, with strong skills in lead generation and a track record of delivering measurable results. The role offers a salary of £53,900 - £67,300 and various benefits including health insurance and a performance-based bonus.

Benefits

Health insurance

Performance-based bonus

Enhanced pension plan

Life insurance

25 days holiday

Onsite gyms or discounts

Flexible working options

Qualifications

• Proven B2B marketing expertise, ideally in Financial or Professional Services.
• Strong track record in lead generation, CRM and Martech stacks.
• Evidence-based marketing approach with ability to demonstrate ROI.
• Experience managing teams and developing talent pipelines.
• Skilled at influencing senior stakeholders in complex organisations.
• Commercial and creative thinker with ability to implement new initiatives.

Responsibilities

• Own the SME lead generation programme and channel mix strategy.
• Deliver in-life marketing plans to boost value perception.
• Oversee marketing campaigns across digital and traditional channels.
• Manage marketing budget efficiently and report on KPIs.
• Champion innovation and insight-driven decision-making.
• Lead and develop a team of 3–4 marketing professionals.

Skills

B2B marketing expertise

Lead generation

CRM and Martech stacks

ROI demonstration

Influencing senior stakeholders

Creative thinking

Job description

A leading health insurer in the UK is looking for an SME Marketing Manager to shape marketing strategies for the SME segment. This full-time role involves driving customer acquisition, retention, and growth while managing a small team. The ideal candidate should have proven B2B marketing expertise, with strong skills in lead generation and a track record of delivering measurable results. The role offers a salary of £53,900 - £67,300 and various benefits including health insurance and a performance-based bonus.