Head of Sales - Financial Services Europe Trustly 15 days London, United Kingdom Sales # salesf[...]

Remote Company; City of London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading fintech firm in the UK is seeking a Commercial Leader to drive sales in the financial services sector. This role requires a proven track record in B2B sales, particularly within payments. You'll be responsible for securing new clients, managing the sales cycle, and engaging with senior stakeholders. Strong negotiation skills and experience with CRM tools like Salesforce are essential. The company offers flexible benefits designed to enhance work-life balance, including generous holiday and wellness support.

Benefits

20 to 30 days of holiday

Monthly team outing allowance

Parental leave top‑up

On-site perks

Well-being support

Qualifications

• 5+ years of B2B sales experience, ideally in payments or financial services.
• Ability to build senior client relationships and navigate client challenges.
• Proficient in sales reporting and pipeline management.

Responsibilities

• Drive commercial strategy for acquiring financial services clients.
• Own the full sales cycle from lead generation to contract closure.
• Lead onboarding and integration of new clients.

Skills

Sales experience

Commercial negotiation skills

CRM tools proficiency

Analytical mindset

Stakeholder engagement

Tools

Salesforce

Job description

WHO WE ARE

At Trustly, we're building a smarter, faster, and more secure financial future by revolutionizing the world of payments. As a global leader in Open Banking Payments, we are establishing Pay by Bank as the new standard at checkout, providing unparalleled freedom, speed, and ease to millions of consumers and merchants worldwide.

Our Ambition: To build the world’s most disruptive payment network and redefine what the payment experience should feel like.

Trustly is a global team of innovators, collaborators, and doers. If you are driven by a strong sense of purpose and thrive in a dynamic, entrepreneurial, and high-growth environment, join us and be part of a team that’s transforming the way the world pays.

ABOUT THE TEAM

The European Financial Services team is dedicated to serve Trustly’s merchant customers in the financial services vertical across the EU and UK. This includes banks, digital remittance operators, e-money issuers, financing platforms and crypto asset services providers. The FinServ team comprises new sales along with the service of existing merchant customers.

ABOUT THE ROLE

This role will be instrumental in growing Trustly’s portfolio of merchant customers in the financial services vertical. Working with the European Financial Services commercial lead and the broader team, you will be responsible for acquiring new enterprise merchants and offer to them Trustly’s different products and solutions across the EU and UK. This will include being able to work with technical product managers through to the C-level at merchants.

What you’ll do

• Drive the commercial strategy and execution for acquiring key financial services clients
• Own the full sales cycle - from lead generation and pitch to negotiation and contract closure
• Build and manage a strong, scalable pipeline aligned with business objectives and market trends
• Act as the primary contact for senior stakeholders at financial institutions, ensuring top-tier service and strategic alignment
• Lead onboarding and early-stage integration of new clients, collaborating with technical and operational teams
• Ensure compliance with regulatory, KYC, and risk requirements throughout the sales process
• Provide client and market insights to product, marketing, and leadership teams to support innovation and growth
• Represent the company at industry events and forums, building visibility and driving thought leadership in the sector

Who you are

• A proven commercial leader with a strong track record in sales or business development, ideally within the payments or broader financial services industry
• Strategic and analytical, with a solution‑oriented mindset and the ability to creatively navigate complex client challenges
• Minimum 5+ years of experience in B2B sales, with at least 3 years focused on the financial services or payments sector
• Experience working with mid‑market to enterprise financial institutions, with a strong grasp of industry‑specific regulatory and risk frameworks
• Demonstrated ability to build and grow senior‑level client relationships, with strong commercial negotiation skills
• Excellent communicator and storyteller, confident engaging with both internal stakeholders and external C‑suite audiences
• Proficient in CRM tools (Salesforce), sales reporting, and pipeline management
• A collaborative team player who thrives in a fast‑paced, high‑growth environment, and leads by example

Additional

Our Fantastic Benefits (varies by location)

• 🌴 20 to 30 days of holiday to support a healthy work‑life balance
• 🥳 Monthly team outing allowance to enjoy social events with your colleagues
• 👶 Parental leave top‑up additional support for new parents
• ☕ On‑site perks to make your workday smoother
• 💚 Well being support our health allowance covers gym memberships, massages, and much more to help you feel your best
• PLUS additional benefits designed to enhance your work‑life experience!

Shape Your Role and Make an Impact

Join a dynamic environment where you can take ownership, drive change, and continuously embrace new challenges. We’re looking for dedicated and highly motivated individuals who thrive in a fast‑paced environment and enjoy collaborating across different areas of the organisation.

If your skills and experience align with this role, we’d love to hear from you! Apply now and submit your CV in English.