Head of Product Marketing

Hachette UK Limited; Sheffield; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading educational publishing company in the UK is seeking a Head of Product Marketing to lead a team responsible for strategic marketing direction. You will shape messaging and positioning while executing go-to-market strategies for new products and solutions. The position requires significant product marketing experience in a B2B setting, preferably in education, along with strong leadership skills and the ability to drive revenue growth. This hybrid role allows you to work from our London or Sheffield offices.

Benefits

28 annual leave days

Private medical insurance

Generous pension schemes

Retail discounts through Hachette rewards

Qualifications

• Significant experience in product marketing in a B2B environment, ideally in education.
• Proven leadership and team development capabilities.
• Financial acumen and experience managing marketing budgets.

Responsibilities

• Lead a product marketing team and shape marketing strategy.
• Collaborate cross-functionally to ensure coherency across customer journey.
• Evaluate campaign performance to maximize ROI.

Skills

Product marketing experience in a B2B environment

Customer-centric mindset

Strong analytical skills

Excellent communication skills

Education

Bachelor's degree in Marketing or Business

Tools

CRM systems (e.g., Creatio, Salesforce)

Job description

Who we are and what we do

At Hachette Learning (formerly Hodder Education), there’s one thing we’re certain about. No two students learn the same way. That’s why our approach to teaching begins by recognising the needs of individuals first. Our mission is to enable every learner to fulfil their unique potential by empowering those who teach them. From our expert teaching and learning resources to our digital educational tools that make learning easier and more accessible for all, we provide solutions designed to maximise the impact of learning for every teacher, parent and student.

Aligned with our parent company, Hachette Livre, founded in 1826, we’re proud to deliver high-quality learning solutions on a global scale. We make it easier for everyone to unlock a new world of learning.

Hachette Learning is a division of Hachette, one of the largest publishing groups in the UK, with 11 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

What you'll be doing

As the Head of Product Marketing, you will lead a team of Product Marketing Managers, responsible for the strategic marketing direction of the Hachette Learning portfolio. You will shape our messaging and positioning and work with the Demand Gen team to bring your strategies to life. You will own the go-to-market strategy, launch new products and solutions and be responsible for driving revenue growth as well as ensuring alignment with market needs across the globe. You will lead a product marketing team and collaborate cross-functionally with Product Management teams as well as Customer Success to ensure a coherent end-to-end experience across the entire customer journey.

Key Responsibilities

• Develop a comprehensive understanding of our customer segments, their pain points and how Hachette Learning solves them.
• Craft a strategic, revenue-generating marketing strategy for the Hachette Learning portfolio.
• Oversee the launch of new print, digital products and subscription products to international education markets.
• Collaborate with demand generation to drive leads through innovative, multi-channel digital campaigns.
• Create high-quality product marketing content: sales enablement tools, battle cards, messaging docs, commission blog posts, case studies, video testimonials.
• Collaborate with the Corporate Comms team to develop thought leadership content that establishes our expertise.
• Mentor and manage a high-performing product marketing team.
• Collaborate with sales, product management, customer success, and platform teams to ensure cohesive go-to-market strategies and translate product features into customer value.
• Drive competitive research and help us stand out in a crowded marketplace.
• Manage the product marketing budget and identify opportunities for efficiency and growth.
• Leverage data and CRM tools to inform decision‑making and customer profiling.
• Evaluate campaign performance and adjust strategies to maximize ROI.
• Represent product marketing in key stakeholder forums and contribute to product readiness evaluations.

Skills & Attributes

• Significant experience in product marketing experience in a B2B environment, ideally in education.
• Strategic thinker with a strong customer‑centric mindset.
• Strong writer and storyteller, capable of creating compelling value propositions.
• Proven leadership and team development capabilities.
• Excellent communication and stakeholder management skills.
• Strong analytical skills and experience with marketing analytics tools.
• Ability to thrive in a fast‑paced, dynamic environment.
• Financial acumen and experience managing marketing budgets.

Experience Required

• Significant experience in an international B2B product marketing leadership role, ideally in education.
• Demonstrated success in launching subscription‑based products.
• Experience leading cross‑functional teams and managing senior stakeholders.
• Track record of building brand visibility and driving revenue growth through digital campaigns.

Preferred Qualifications

• Experience of marketing to international educational institutions.
• Proficiency with CRM systems (e.g., Creatio, Salesforce, Microsoft Dynamics).
• Bachelor's degree in Marketing, Business, or a related field (preferred).
• Relevant certifications in marketing or project management (CIM or equivalent).

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 Staff-led employee networks that are voluntary, including Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
• Season ticket loans
• And much more!

This role can be based at our London or Sheffield offices with a blend of in‑office (3 days) and homeworking (2 days) per week.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio‑economic, regional and cultural backgrounds.

If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information: www.booktradeentrysupport.org