Head of Ecommerce

AnaVation LLC; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

AnaVation LLC is seeking a Head of eCommerce to enhance online customer experiences and drive revenue growth. In this pivotal role, you will develop trading strategies, analyze performance metrics, and lead a talented team. Your strong commercial focus and analytical skills will be key in optimizing product offerings and user experience. Join us to make a significant impact within a dynamic environment that champions creativity and innovation.

Benefits

Competitive Pay & Bonuses

Private healthcare

Flexible working options

Learning allowances

Qualifications

• Proven track record in senior eCommerce trading or commercial roles.
• Strong numerical and analytical skills.
• Experience in data-led environments.

Responsibilities

• Develop and execute trading strategies to maximize revenue.
• Analyze KPIs and customer behavior for actionable insights.
• Lead and develop a high-performing trading team.

Skills

Analytical skills

Leadership

Commercial acumen

A/B testing

Data interpretation

Education

Degree in Business or related field

Job description

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.

We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.

We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.

If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team.

As our Head of eCommerce, you’ll be the person who makes sure our customers have the best possible online experience — and that our business grows right along with it. Reporting to our Trading Director, you’ll turn data into smart decisions, ideas into engaging experiences, and strategies into results. You’ll work with brilliant people across Marketing, Product, and Finance, leading a talented team to bring our vision to life across our site and app.

Key Responsibilities:

• Develop and execute UK trading strategies to maximise revenue, customer acquisition, retention, and profitability.
• Bring the trading vision to life through precise web and app content planning & execution — from banner imagery to copywriting.
• Analyse KPIs, sales performance, customer behaviour, and market trends to identify opportunities and challenges, providing clear recommendations.
• Partner with cross-functional teams to deliver accurate sales forecasts and trading plans aligned to business objectives.
• Design and run promotional campaigns, monitoring pricing effectiveness and promotional ROI.
• Create and manage pricing and content testing roadmaps, using A/B testing to optimise strategy.
• Conduct competitive and market analysis to identify gaps and competitive advantages.
• Work closely with Marketing to align trading with campaigns and with Product to enhance the user experience.
• Produce impactful reports, dashboards, and presentations for senior stakeholders, using data storytelling to drive decision-making.
• Lead, coach, and develop a high-performing trading & performance team, fostering a collaborative, results-driven culture.

About You:

• Proven track record in senior eCommerce trading or commercial leadership roles, ideally in high-growth, data-led environments
• Highly numerical with strong analytical skills — comfortable interrogating KPIs, customer behaviour data, and trading metrics to guide decisions
• Commercially sharp with deep understanding of online trading levers, forecasting, and performance optimisation
• Experienced in A/B testing, promotional planning, and pricing strategy, with a focus on measurable ROI
• Skilled communicator who can translate complex analysis into clear, actionable insights for all stakeholders
• Collaborative partner able to work seamlessly with marketing, product, finance, and beyond
• Inspirational leader who can build, motivate, and retain a high-performing team

What's in it for you?

We believe in empowering our team to do their best work. Enjoy:

Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.

Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).

️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.

Career Growth: Learning allowances, coaching & development programs.

Want to know more?

Explore our full benefits package: here

Our Ways of Working:

We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond.

Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:

At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.

From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.

We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.

We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.

If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.