Head of Ecommerce

DeMellier London Ltd; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading luxury retail brand is seeking a Head of Ecommerce in London. This role involves managing the e-commerce team and executing the global e-commerce strategy. Candidates should have 10-20 years of experience in e-commerce, knowledge of Shopify Plus, and strong analytical skills. The position offers an exciting opportunity to drive online sales growth and enhance customer experience in a fast-paced environment.

Qualifications

• 10-20 years of experience in E-Commerce.
• In-depth experience of working with Shopify Plus.
• Strong analytical skills with the ability to interpret data.
• Experience in sales forecasting.
• Ability to manage and mentor a team.

Responsibilities

• Define and execute a clear digital roadmap for online revenue.
• Oversee website performance and user experience.
• Implement A/B testing to increase conversion rates.
• Collaborate with Finance and Operations for stock planning.
• Drive data-driven decisions using analytics tools.

Skills

E-commerce expertise

Analytical skills

Team leadership

Conversion rate optimization

Strong communication

Tools

Shopify Plus

GA

Job description

Overview

Head of Ecommerce role at DeMellier. Reporting to the Commercial Director and managing the E-comm team, you’ll be responsible for shaping and executing our global e-commerce strategy, driving online sales, and delivering an elevated, data-led customer experience. The ideal candidate will bring analytical thinking, strong e-commerce expertise, and the ability to lead and inspire their team in a fast-paced environment.

Job responsibilities

• Own the E-Commerce Strategy: Define and execute a clear digital roadmap aligned with brand and growth goals, driving global online revenue across channels and regions.
• Elevate the digital journey: Through impactful product launches, engaging animations, curated assortments, and premium visual merchandising.
• Lead Site Performance & UX: Oversee all aspects of the website (Shopify Plus), working with our web development agency to launch new features, improve site speed, optimise mobile-first UX, and deliver premium visual merchandising.
• Drive Conversion & CRO: Implement A/B testing, analyse heatmaps and customer journeys, and remove friction points to increase conversion rates and average order value.
• Forecast & Trade: Collaborate with Merchandising, Finance, and Ops on accurate sales forecasting and stock planning. Lead weekly trade meetings and deliver performance insights to senior leadership.
• Manage Tech & Tools: Own Shopify app ecosystem, integrations (e.g. ERP), and ensure high-quality, secure, and scalable digital infrastructure.
• Lead Data-Driven Decision Making: Use analytics tools (GA, etc.) to track KPIs, monitor regional performance, and drive informed decisions around product, pricing, and customer journey.
• Mentor & Lead: Manage and develop the E-Commerce Manager, while fostering cross-functional collaboration across Commercial, Digital, Creative, and Operations teams.

What you'll bring

• 10-20 years of experience in E-Commerce
• In-depth experience of working with Shopify Plus
• Demonstrated success in driving digital sales growth and improving online customer experiences
• Strong analytical skills with the ability to interpret data, identify trends, and implement data-driven improvements
• Outstanding trading skills
• Expertise in conversion rate optimisation, including A/B testing and improving user experience
• Experience managing data feeds across multiple channels and ensuring data accuracy
• Experience working with and managing external web development agencies
• Experience in sales forecasting
• Ability to manage and mentor a team, driving results while fostering collaboration and innovation
• Strong understanding of global e-commerce trends and international markets
• Excellent communication, organisational, and project management skills

Seniority level

• Director

Employment type

• Full-time

Job function

• Information Technology, Marketing, and Sales
• Industries: Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Retail

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