Head of Digital Trading

The White Company; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A prominent retail brand is seeking a Head of Digital Trading focused on maximising performance across online platforms. The role involves defining the digital strategy, managing digital KPIs, and leading a high-performing team. Ideal candidates will have strong digital trading experience, excellent analytical skills, and a proven track record of driving sales growth. This position provides an exciting opportunity to shape the brand's online success and ensure an exceptional customer journey.

Benefits

Up to 50% discount

25 days holiday, rising to 28

30% discretionary bonus scheme

Private healthcare

Employee development programs

Qualifications

• Significant experience in digital trading or ecommerce leadership roles.
• Strong track record of delivering online sales and profit growth.
• Deep understanding of site merchandising and customer journeys.

Responsibilities

• Define and deliver overall digital trading strategy aligned with business goals.
• Own digital performance KPIs across website and app.
• Lead digital team to optimise customer journey and trading metrics.

Skills

Digital trading experience

Commercial acumen

Analytical skills

Ecommerce platforms knowledge

Stakeholder management

Leadership skills

Job description

Our Role

A key element of The White Company’s success is its commitment to multi-category, multi-channel retailing. From its beginnings as a brochure business to its early foray into e-commerce, the brand has embraced a seamless shopping experience that is now a vital part of its DNA. Today, online sales account for more than half of the group’s total sales, underscoring the importance of digital innovation in our strategy.

With over 70 stores in the UK and more on the way, The White Company’s physical locations are designed to be experiential, bringing the brand's lifestyle concept to life. These stores play a crucial role in the multichannel offering, allowing customers to engage with the brand in a meaningful way.

The White Company is now a certified BCorp business and is poised to embark on its next phase of evolution. With a focus on becoming even more present, modern, and beloved by customers, the brand is ready to continue its journey of thoughtful expansion and refreshed customer engagement. A highly effective digital trading function will be integral to this next phase, and we are looking to hire a Head of Digital Trading who will define and execute our online commercial strategy and ensure the continued growth and optimisation of our digital business.

What you'll be doing

This is an exciting opportunity for a commercially driven, highly analytical and results-oriented digital leader. The Head of Digital Trading will be responsible for maximising the performance of our digital channels (website and app), ensuring we deliver exceptional customer experiences while driving sustainable sales and profit growth.

The Head of Digital Trading will:

• Define and deliver the overall digital trading strategy, aligned with business objectives.
• Own digital, margin, conversion and customer journey KPIs across the website and app.
• Directly manage the digital teams that analyse trading performance, merchandise the site, publish content/products and optimise the digital experience

• Lead the planning and execution of the online trading calendar, including new launches, campaigns and promotional activity
• Monitor and optimise daily and weekly trading performance, identifying risks and opportunities.
• Drive continuous improvement of onsite merchandising, navigation, search, checkout, and overall conversion optimisation.
• Oversee test-and-learn initiatives, including CRO and A/B testing, to improve trading metrics and customer satisfaction.
• Partner with Buying, Merchandising, Marketing, Creative, Digital Development and Technology teams to ensure a joined-up approach to digital growth that constantly strives to inspire our customers, showcase our products and make purchasing as easy and convenient as possible
• Support international expansion strategies, tailoring digital trading approaches by market.
• Lead, develop and inspire the Digital Trading team, creating a high-performance, insight-led culture
• Provide senior stakeholders with actionable recommendations through clear, data-driven insight.
• Manage budgets related to trading initiatives, ensuring cost efficiency and return on investment.

What skills and experience you need

• Significant experience in digital trading or ecommerce leadership roles, ideally within retail and luxury.
• Strong commercial acumen and a track record of delivering online sales and profit growth.
• Deep understanding of ecommerce platforms, site merchandising, CRO, and customer journeys.
• Highly analytical, confident in using data and insight to drive decision-making.
• Knowledge of digital marketing levers (SEO, PPC, affiliates, email, paid social).
• Experience leading and developing high-performing teams.
• Excellent stakeholder management and influencing skills at senior level.
• Strong organisational skills with the ability to prioritise and manage multiple projects.
• Commercial, innovative, customer-focused and results-driven.

What we’ll offer you

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• Discount – Up to 50% discount and access to regular Sample Sales
• Holiday – 25 days rising to 28 with length of service
• Holiday Buy – opportunity to buy up to 5 days holiday
• Pension Scheme – enrolled in our Group Personal Pension schemes upon joining the business.
• 30% Bonus – In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
• Wagestream Money Management app – access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development – We offer structured support from our own in-house Learning and Development Hub
• Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
• Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)
• Life Assurance

Additional Benefits

• Fruit basket daily
• Tea and coffee provided
• Working from Home – option to work from home on Mondays and Fridays
• Social – Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day – with a charity of your choice
• Great Location – Close to transport links – over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms

Our Equality Diversity and Inclusion statement of commitment

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.

We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.

We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.

We'd love you to join us on our journey.

Our Sustainability statement of commitment

We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.