Global Marketing Director

Ipsen Group; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A mid-sized global biopharmaceutical company is seeking a Global Marketing Director to shape and execute marketing strategies within the Neuroscience franchise. The role emphasizes strategic leadership, cross-functional collaboration, and a deep understanding of market insights to optimize brand value. Ideal candidates will have a degree in life sciences or business, strategic marketing expertise, and excellent communication skills. This opportunity offers a hybrid working model, fostering a culture of inclusion and integrity.

Qualifications

• Experience in neuroscience preferable but not essential.
• Demonstrated ability to lead cross-functional teams.
• Results-oriented with a proactive mindset.

Responsibilities

• Define and lead the global marketing vision and strategy.
• Leverage market insights to inform strategy and innovation.
• Oversee global brand planning and execution.

Skills

Strategic marketing expertise

Strong business acumen

Excellent communication skills

Ability to lead through ambiguity

Fluent English

Education

Degree in life sciences or business

Advanced degree preferred

Job description

Cookie NoticeGlobal Marketing Director page is loaded## Global Marketing Directorlocations: London (UK): Paristime type: Full timeposted on: Posted Todayjob requisition id: R-20421**Title:**Global Marketing Director**Company:**Ipsen Biopharm Ltd**About Ipsen:**Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!For more information, visit us at and follow our latest news on and .**Job Description:**# **SUMMARY OF THE ROLE**The Global Marketing Director is a key player within the Neuroscience franchise, responsible for shaping and executing the global commercialization and marketing strategy. This role provides strategic direction, drives cross-functional alignment, and ensures global-to-local integration to maximize brand value. The position requires a high level of leadership, influence, and operational excellence in a complex, matrixed environment.# **MAIN RESPONSIBILITIES**Strategic Leadership- Define and lead the global marketing vision, brand positioning, and go-to-market strategy.- Develop and implement a differentiated value proposition, segmentation, and customer/channel strategies.- Serve as a strategic advisor to senior leadership and cross-functional teams.Market & Customer Insights- Leverage deep market, customer, and competitive insights to inform strategy and innovation.- Lead disease area modeling, patient journey mapping, and healthcare flow analysis to identify key leverage points.Commercial Planning & Execution- Oversee global brand planning, including promotional strategy, digital/multichannel campaigns, and congress presence.- Ensure alignment and execution of global initiatives across affiliates and alliance partners.- Drive excellence in launch readiness and lifecycle management.Performance & Resource Management- Lead forecasting, budget planning, and resource allocation to support strategic priorities.- Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.Cross-Functional & Global Collaboration- Mobilize and lead cross-functional teams (GBT) to ensure cohesive strategy and flawless execution.- Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.Leadership & Influence- Act as a key influencer and connector across the organization, driving alignment and engagement.- Demonstrate a hands-on, doer mindset with the ability to lead through influence rather than direct authority.Compliance & Ethics- Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standards# # **KNOWLEDGE AND EXPERIENCE**Knowledge & Experience (essential):* **Education**: Degree in life sciences or business; advanced degree preferred.* **Experience**: + Experience in neuroscience preferable not essential + US market knowledge preferable not essenial + Demonstrated ability to lead cross-functional and cross-cultural teams. + Strategic marketing expertise (branding, segmentation, lifecycle management) + Strong business acumen and analytical thinking + Excellent communication and influencing skills + Results-oriented with a proactive, entrepreneurial mindset + Deep understanding of patient-centric approaches + Ability to lead through ambiguity and drive execution**Languages**: Fluent English required.#LI-HYBRIDWe are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.### Get In TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.