General Sales Manager Leicester

Sandicliffe Ltd.; Leicester; On-site; GBP 45,000 - 65,000; Full time

Job summary

A reputable automotive dealership in Leicester seeks a General Sales Manager to lead and develop sales teams for Mazda, Changan, and Used Cars. The ideal candidate will have proven success in sales management, strong leadership skills, and a passion for customer satisfaction. Competitive salary and benefits package offered, including a company car. This role is key to ensuring performance and satisfaction across departments.

Benefits

Performance-based bonus

Company car

Staff benefits and training

Qualifications

• Proven success as a Sales Manager or similar role in automotive retail.
• Ability to motivate, engage, and develop a sales team.
• Experience managing multi-brand operations.

Responsibilities

• Lead and develop the Mazda, Changan, and Used Car sales teams.
• Drive performance to achieve sales and customer satisfaction targets.
• Ensure compliance with FCA regulations.

Skills

Sales management experience

Leadership qualities

Strategic thinking

Commercial awareness

Customer experience focus

Understanding of F&I

Digital retailing knowledge

Job description

General Sales Manager – Leicester
Sandicliffe Mazda, Changan & Used Car Operations

£45,000 - £65,000 OTE + Company Car + Company Benefits

Sandicliffe has been a trusted name in the motor trade for over 75 years, recognised for delivering exceptional customer service and long-standing career opportunities. We now have an exciting opening for a highly driven and experienced General Sales Manager to lead our Mazda, Changan, and Used Car sales teams at our Leicester dealership.

This is a key leadership position for a results-focused individual who can maximise performance, inspire a high-achieving sales team, and maintain exceptional customer satisfaction across multi-brand operations.

What You’ll Be Responsible For

• Leading and developing the Mazda, Changan, and Used Car sales teams
• Driving performance to achieve sales volume, profit, and customer satisfaction targets
• Managing stock profile, pricing strategy, and used car preparation standards
• Ensuring full compliance with FCA regulations and company processes
• Monitoring KPI performance and implementing improvement plans where required
• Creating a positive culture of continuous improvement, coaching, and accountability
• Working closely with Aftersales and Marketing to maximise departmental opportunities
• Representing the Sandicliffe brand professionally and consistently at all times

What We’re Looking For

• Proven success in a Sales Manager or General Sales Manager role within automotive retail
• Strong leadership qualities with the ability to motivate, engage, and develop a sales team
• Strategic thinker with experience managing multi-brand operations or high-volume used car environments
• Highly commercial, target-driven, and confident in decision-making
• Passionate about customer experience and delivering exceptional service
• Strong understanding of F&I, digital retailing, and modern automotive sales processes
• Ability to work at pace, prioritise efficiently, and effectively manage departmental performance
• Full UK driving licence

What We Offer

• Competitive salary and performance-based bonus structure
• Company car
• Staff benefits, training, and development pathways
• The chance to shape success and growth across three exciting departments
• A long-term career with a respected and established dealership group

If you are a confident, forward-thinking leader who thrives on performance, customer satisfaction and team development, we would love to speak with you.

Apply today and become a key part of the Sandicliffe journey in Leicester.