Field Marketing Lead, EMEA

Applied Intuition Inc.; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading AI technology firm is looking for a Field Marketing Lead to establish and expand field marketing initiatives across EMEA. This pivotal role requires 10+ years of experience in B2B marketing, particularly in creating programs that drive revenue growth in diverse European markets. You will work closely with cross-functional teams to develop comprehensive strategies that empower the sales team and foster account growth. This role requires periodic travel within EMEA and a foundation in sophisticated, data-driven marketing practices. Candidates from all backgrounds are encouraged to apply.

Benefits

Visa sponsorship available

Flexible working arrangements

Qualifications

• 10+ years of B2B enterprise marketing experience.
• Deep understanding of B2B enterprise sales cycles.
• Experience managing substantial marketing budgets.

Responsibilities

• Build and lead the EMEA field marketing function.
• Drive field marketing initiatives across enterprise markets.
• Create and implement field marketing programs.

Skills

B2B marketing experience

Data-driven decision making

Project management

Cross-functional collaboration

Education

Bachelor's degree in a related field

Job description

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About Anthropic

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic is seeking a Field Marketing Lead to build and scale our field marketing and demand generation capabilities across EMEA. As a founding member of our EMEA field marketing function, you'll establish the programs and infrastructure that drive pipeline and revenue growth across diverse European markets, while supporting our mission of ensuring safe and beneficial AI development. This role requires a sophisticated understanding of B2B marketing with demonstrated success in field marketing and working account-based marketing teams to create a regional growth engine. You'll develop and execute comprehensive strategies that drive revenue growth in partnership with Sales, Segment Marketing, Product Marketing teams, creating compelling programs and flywheel motions that empower the EMEA Sales team to achieve their revenue targets. EMEA represents both our biggest international opportunity and our most complex challenge—a region where data sovereignty requirements, diverse regulatory frameworks, and sophisticated local competitors demand a fundamentally different approach than what's worked in North America. You'll work closely with EMEA sales leadership, the global field marketing team, and cross-functional partners to ensure programs directly support revenue growth and strategic account advancement.

Responsibilities

• Build and lead the EMEA field marketing function, establishing scalable frameworks and processes from scratch in the region
• Drive field marketing initiatives across enterprise, while building scaled programs for startups, adapting strategies for diverse European markets and buying behaviors
• Create and implement field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
• Partner closely with EMEA sales leadership to align field marketing programs with territory and account-specific goals that directly achieve pipeline and revenue goals
• Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
• Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies
• Collaborate with global Field Marketing and Segment Marketing teams to ensure EMEA programs align with company-wide strategy while meeting local market needs
• Coordinate with EMEA Solutions Marketing and Product Marketing to ensure consistent messaging and positioning in all regional programs
• Manage regional resources including building relationships with key partners, vendors, and industry organizations across EMEA
• Build and manage a regional field marketing budget with strong financial discipline and ROI focus
• Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

You may be a good fit if you

• Have 10+ years of B2B enterprise marketing experience with blended expertise in field marketing, account-based marketing, demand generation in EMEA markets
• Demonstrate deep understanding of B2B enterprise sales cycles and buying processes - experience working within software companies is required for this position
• Have a track record of successfully building and scaling field marketing and demand generation programs from the ground up
• Have strong analytical skills and data-driven approach to program optimization and attribution
• Have demonstrated success in contributing to significant revenue goals through integrated marketing initiatives
• Possess international marketing experience and understanding of regional market dynamics across European markets
• Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments
• Have strong project management skills with experience managing complex, multi-country programs simultaneously
• Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets
• Demonstrate cultural awareness and ability to adapt strategies for diverse European markets
• Excel at cross-functional collaboration, particularly with sales teams and executive stakeholders
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action

Strong candidates may also

• Have experience marketing AI/ML or complex technical products to enterprise customers
• Have experience building and leading demand generation teams in EMEA
• Have knowledge of account-based marketing (ABM) strategies and execution
• Have experience at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday
• Have previous experience as a first field marketing hire in a new region
• Have fluency in multiple European languages
• Have understanding of EMEA regulatory and compliance requirements for marketing activities
• Have experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues and cultural experiences

Travel requirements

Role-specific policy: For this role, we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation. This role also requires approximately 40‑50% travel within EMEA for field programs, customer engagements, events, and stakeholder meetings, with additional travel to Anthropic offices for alignment and planning sessions.

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.