Event Marketer (B2B SaaS)

AnaVation LLC; Cambridge; Hybrid; GBP 35,000 - GBP 45,000; Full time

Job summary

A leading technology company in the UK is seeking an experienced Events Marketer to drive their events strategy and brand presence. You will manage international and virtual events, work with cross-functional teams, and contribute to lead generation through impactful experiences. Ideal candidates will have B2B marketing experience, a collaborative mindset, and be committed to continuous improvement. This full-time role offers a competitive salary, flexible working options, and numerous benefits including personal development budgets and healthcare.

Benefits

Flexible working options

Personal development budget

Company pension plan

Healthcare benefits

Free lunch in the office

Generous holiday allowance

Qualifications

• Proven track record in delivering B2B event marketing plans.
• Experience in SaaS or software is preferred but not mandatory.
• Ability to work across teams with a diverse group of people.

Responsibilities

• Deliver and influence the events strategy for lead generation.
• Manage all aspects of event production and success tracking.
• Build relationships within the Salesforce community.

Skills

B2B Expertise

Integrated Marketing

Collaboration

Growth Mindset

Strategic Thinking

Event Logistics

Job description

This role is integral to our events strategy, and therefore our impact on our overall marketing goals and strategy. By being curious to continually innovate in this space to take our events to the next level, you’ll help drive our lead generation and build our brand awareness.

What’s the opportunity for an Events Marketer at Gearset?

• You’ll have responsibility for delivering, scaling and influencing the events strategy which means you’ll have the autonomy to deliver international events, tradeshows and virtual events.
• You’ll be one of the key drivers in delivering a comprehensive and impactful event experience, owning and managing all aspects of event production including: defining target audiences, creating follow-up plans, and success tracking.
• You’ll need to work across the business and talk directly to the Salesforce community. You’ll be confident and comfortable communicating with different audiences, across different channels and building strong relationships.
• You’ll care about the details, we’re meticulous planners who work alongside our sales and customer success teams, delivering events that delight the community.

What you’ll achieve

• Drive leads through great event delivery.
• Build our presence in the Salesforce community through supporting the end-to-end delivery of Salesforce and Gearset events.
• Learn from, and share your experience with, a great team from a wide range of backgrounds in a feedback driven culture where you can do your best work.
• Write compelling messages for different audience segments, including promotional content for any event web pages, print marketing materials, as well post-event activities.
• Establish a data-driven approach to strategic and tactical decision making.
• Lead and manage events on the ground, you’ll be problem-solving, directing event set-up, and communicating confidently with staff and crew.

About you

• B2B Expertise: You have a proven track record of delivering B2B event marketing plans that successfully contribute to lead generation goals. While experience in the SaaS or software space is ideal, we value transferable skills from high-growth environments.
• Integrated Marketer: You bring a balanced background in both event logistics and broader marketing strategy, ensuring every event aligns with company-wide goals.
• Collaborative: You thrive in fast-paced, team-oriented environments and enjoy working across different departments with a diverse group of people.
• Growth Mindset: You are committed to continuous improvement and feel at home in a feedback-driven culture where constructive insights help everyone produce their best work.
• Strategic: You approach your work with a commercial mindset and a strategic outlook, ensuring every tactical decision is backed by data.
• Travel: Happy to travel as needed across North America and Europe.

Great to haves

• Yo're comfortable collaborating with target-driven teams, such as Sales and Customer Success, and you understand how these partnerships facilitate business growth.
• Familiarity with Salesforce or the wider Salesforce community is a significant plus

Salary and benefits (the stuff you’d expect!)

• Salary is £35k - £45k (depending on experience).
• This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2-3 days a week in the office)
• Opportunity to join our Long Term Incentive Plan
• Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year
• Top end hardware provided
• Free lunch in the office
• 25 days holiday plus bank holidays (with the option to buy an extra 5 each year).
• Company pension plan (matching up to 5%)
• Bupa healthcare
• Life insurance & critical illness cover
• Discounted gym membership, as well as a range of health and wellness benefits