Senior Digital Marketing Executive

Hidden Hearing Ltd; Maidstone; Hybrid; GBP 36,000 - GBP 42,000; Full time

Job summary

A healthcare company is seeking a Senior Digital Marketing Executive in Maidstone, UK. This role involves developing and executing digital marketing strategies focused on customer acquisition. Key responsibilities include managing digital campaigns, optimizing online content, and analyzing performance to enhance customer engagement. The ideal candidate has proven digital marketing experience and strong skills in social media management. The position is full-time with a blend of office and remote work options.

Qualifications

• Proven experience in digital marketing, including campaign management across multiple channels.
• Strong understanding of performance marketing metrics such as CPA, ROAS, and CPL.
• Hands-on experience in managing social media content calendars.

Responsibilities

• Develop and deliver integrated digital marketing strategies across various channels.
• Manage campaigns on search, social, email, and display.
• Analyse performance and optimise ROI for better results.

Skills

Digital marketing experience

Understanding of performance marketing metrics

Social media management

Creative thinking

Data-driven decision-making

Tools

Google Analytics

Ads Manager

Job description

Overview

Salary: 36-42k

Location: Maidstone

Full-time: 3 days based in the office

Role: Senior Digital Marketing Executive, you’ll play a key role in driving our business forward with a core focus on generating new customer acquisition. You’ll be responsible for developing and executing digital marketing strategies to enhance the online presence and engagement of our hearing care services. This role involves managing digital campaigns, optimizing online content, and analyzing digital performance to drive customer acquisition and retention. You will also lead social media management and delivery, ensuring an integrated approach across brand and performance campaigns.

Responsibilities

• Develop and deliver integrated digital marketing strategies across paid, owned, and earned channels
• Manage campaigns on search, social, email, and display to boost leads and appointments
• Own social media calendars and content to grow engagement and reach
• Analyse performance, optimise ROI, and forecast results
• Collaborate with internal teams and external partners to ensure seamless brand and CRM integration

About You

• Proven experience in digital marketing, including campaign management across paid, owned, and earned channels.
• Strong understanding of performance marketing metrics (CPA, ROAS, CPL) and ability to optimise campaigns for lead generation and appointments.
• The ability to keep up-to-date with new and emerging trends/best practice and introduce them to the business where appropriate
• Hands-on experience in social media management, including planning and delivering content calendars.
• Ability to develop and deliver integrated digital strategies aligned with brand and CRM activity.
• Effective in stakeholder management and collaboration across teams.
• Creative thinker with a hunger for driving results and generating new ideas.
• Experience managing external suppliers and agencies.
• Commercial mindset with strong data-driven decision-making skills.
• Familiarity with A/B testing and conversion optimisation techniques.
• Understanding of GDPR and digital compliance requirements.

Desirable Skills & Competencies

• Experience in healthcare or in digital strategies that generate in-store appointments for services delivered through a retail network.
• Familiarity with marketing automation and CRM systems.
• Knowledge of SEO, SEM, and analytics tools (e.g., Google Analytics, Ads Manager).
• Knowledge of native advertising and display networks.

Life at Hidden Hearing

At Hidden Hearing, we’re united by a simple purpose: to help more people hear better every day. We care deeply about making a difference, and that starts with how we work together, collaborative, supportive, and always listening.

We value creativity, integrity and respect, and we celebrate ideas that help us grow. As part of the Demant Group, we combine global innovation with a close-knit team spirit. Life here means working with people who care, take pride in what they do, and bring energy to shaping the future of hearing care and transforming lives.

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