Trade Marketing Account Manager

ao.com; Bolton; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading electrical retailer in Bolton is looking for a Trade Marketing Account Manager to work with major global brands. This role involves developing marketing strategies, building strong relationships, and leveraging data for insights. You will be responsible for overseeing marketing objectives and budget management, ensuring brand growth aligned with category strategies. The company values collaborative work on-site, providing a supportive and inclusive workplace culture with comprehensive benefits.

Benefits

25 days holiday plus bank holidays

Pension scheme matching 5% contributions

VIP access to events

Discounted gym membership

Exclusive product discounts

Enhanced family leave

Two paid charity days

Free parking and breakfast on site

Qualifications

• Strong background in eCommerce, digital marketing & account management.
• Ability to engage, influence and build relationships.
• Proven success in brand-awareness growth and performance delivery.
• Capable of interpreting insights and evaluating campaign ROI.

Responsibilities

• Work with manufacturing partners to maintain relationships.
• Define marketing objectives and oversee bespoke programmes.
• Develop marketing strategies for category growth.
• Collaborate to achieve key brand growth targets.
• Leverage data to identify opportunities and trends.
• Manage trade marketing budget and report on performance.

Skills

eCommerce

Digital marketing

Account management

Stakeholder management

Commercial acumen

Job description

At AO, we’re focused on delivering feel‑good experiences for our customers, our partners, and our people. And when it comes to representing some of the world’s most influential brands, we don’t just aim to deliver - we consistently raise the bar.

You’ll be the go‑to marketing partner for some of the biggest global brands like LG and Hisense, creating standout campaigns that our customers care about. You’ll own how these brands show up across AO, building smart, insight‑driven marketing plans that help grow the category and genuinely improve what our customers see, feel and experience.

This isn’t just a campaign delivery role. It’s about curiosity. It’s about digging into customer data, spotting trends early, and turning insight into action. You’ll work closely with teams across the business - influencing decisions, pitching ideas, solving problems, and shaping how millions of customers discover the products they love.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UK’s most trusted electrical retailer, imagine what else can be achieved when we’re together.

Here’s What You Can Expect To Be Doing

• You’ll work closely with our manufacturing partners to maintain and grow relationships
• Define shared marketing objectives with partners and oversee the delivery of bespoke programmes of activity
• Develop marketing strategies aligned to category growth plans, engaging with the wider business to communicate key initiatives
• Work collaboratively with the purchasing teams to achieve category and key brand growth targets and be on the constant look‑out for new revenue generating opportunities with our partners
• Leverage commercial data, web analytics and customer insight to identify areas of opportunity and trends within customers onsite and purchasing behaviours
• Assist in managing the trade marketing budget for the category, measuring and reporting on the performance against marketing plans

A Few Things About You

• A strong background in eCommerce, digital marketing & account management
• Stakeholder management skills, with the ability to engage, influence and build strong relationships across internal and external teams
• A proven ability to deliver brand‑awareness growth and commercial performance through well‑structured, insight‑led marketing strategies
• Strong commercial acumen, with the capability to interpret customer insights, analyse sales and performance data, and evaluate the ROI of campaigns and promotions

A Bit About Us

We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.

We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre‑sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on‑site parking, grabbing a complimentary breakfast and a coffee at our subsidised in‑house coffee shop!

To see all our benefits and perks, visit our AO Benefits page.

Job Title: Trade Marketing Account Manager Location: Bolton

We are committed to creating an inclusive, welcoming workplace for everyone

We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work.

We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.

We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.