Global Social Media Lead: Fan Engagement & Growth

Theinsideout; Stretford; On-site; GBP 70,000 - GBP 90,000; Full time

Job summary

A premier football club is seeking a Head of Social Media to lead its global social media strategy. This key leadership role will manage and mentor a high-performing team to enhance fan engagement and brand equity. The ideal candidate should have extensive experience in digital strategy within sports or entertainment, with a deep understanding of platform dynamics and strong editorial judgment. Passion for football and a global outlook are essential. The role is based at the club's iconic locations, providing a vibrant work environment.

Benefits

Annual incentive scheme

Wellness support and mental health resources

Exclusive discounts via United Rewards

Gym facilities and regular social events

Enhanced family leave benefits

Career development opportunities

Supportive work environment

Qualifications

• Extensive experience in social media for major brands, ideally in sport or entertainment.
• Proven success in delivering audience growth and engagement.
• Deep understanding of platform algorithms and emerging trends.
• Strong editorial judgment and knowledge of journalistic ethics.
• Skilled in managing creative teams and projects.

Responsibilities

• Develop and execute a global social media strategy.
• Oversee high-quality content creation and publishing.
• Manage and mentor the social media team.
• Collaborate with internal stakeholders on content plans.
• Analyze performance metrics and optimize strategy.

Skills

Social media strategy

Digital marketing

Team leadership

Community engagement

Data analysis

Content creation

Crisis communication

Tools

Analytics tools

Social media platforms

Job description

A premier football club is seeking a Head of Social Media to lead its global social media strategy. This key leadership role will manage and mentor a high-performing team to enhance fan engagement and brand equity. The ideal candidate should have extensive experience in digital strategy within sports or entertainment, with a deep understanding of platform dynamics and strong editorial judgment. Passion for football and a global outlook are essential. The role is based at the club's iconic locations, providing a vibrant work environment.