Senior Marketing Strategist, Revenue Marketing

Applied Intuition Inc.; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading business payments firm in the UK is seeking an experienced Senior Marketing Strategist to drive integrated marketing strategies that impact revenue growth. The role involves optimizing the buyer journey and aligning marketing initiatives with sales objectives. Candidates should have over 7 years in B2B marketing and be proficient in platforms like Salesforce and marketing automation tools. This position offers the opportunity to work collaboratively across departments to create measurable pipeline and enhance marketing performance.

Benefits

Competitive salary

Professional development opportunities

Health insurance

Qualifications

• 7+ years in B2B marketing focusing on revenue marketing.
• Experience in demand generation and growth marketing.
• Strong analytical skills with a background in market research.

Responsibilities

• Design and execute integrated marketing strategies.
• Optimize campaigns based on data insights for better performance.
• Collaborate with sales and product teams to align marketing efforts.
• Manage multi-channel campaigns focusing on conversion and ROI.

Skills

Strategic thinker

Data analysis

Storytelling

Collaboration

Customer insights

Marketing strategy

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot

Marketo

HubSpot

CRM systems

Job description

UK, Theale (Reading)

Why Choose Bottomline?

Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team!

Job Title: Senior Marketing Strategist, Revenue Marketing

• Location: UK (proximity to London Wall or Theale is important)

About Bottomline:

Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation – we want you on our team!

The Role:

As a Senior Marketing Strategist, Revenue Marketing, you’ll design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. You’ll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes. This role combines strategic thinking with hands-on execution and thrives in a data-driven, results-oriented environment. Your success will be measured by pipeline contribution, campaign ROI, and conversion improvements across the funnel.

• Pipeline Impact – Your revenue marketing strategies will generate qualified pipeline and accelerate deal progression.
• Strategic Alignment – You’ll ensure marketing programs are tightly aligned with sales priorities, product positioning, and customer needs.
• Performance Optimization – You’ll continuously refine campaigns based on data insights to maximize ROI and conversion rates.
• Revenue Marketing Program Development: Build and execute demand generation, ABM, and lifecycle marketing programs that create measurable pipeline.
• Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Customer Success to ensure marketing initiatives support revenue goals.
• Campaign Management: Oversee multi-channel campaigns (digital, events, content, email, paid media) with a focus on conversion and ROI.
• Data & Analytics: Leverage marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution.
• Content Strategy: Develop messaging and content that resonates with target personas and accelerates deal progression.
• Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency.
• Story Telling: Develop compelling narratives, backed by data, to gain alignment and buy-in from executive leadership and key stakeholders.
• Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains ahead of the curve.
• Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the market.

Attributes, skills, and experience needed to be successful in this role:

• Proven ability to design marketing strategies that drive measurable revenue.
• Strategic thinker with a passion for data, customer insights, and long-term impact.
• Skilled storyteller who transforms complex data into compelling marketing narratives.
• Collaborative leader adept at building consensus and influencing across teams.
• Analytical and experienced in segmentation, market research, and data tools.
• Strong cross-functional experience with marketing, sales, and product teams.
• Proficient in CRM systems and marketing analytics platforms.

Qualifications:

• 7+ years in B2B marketing with a strong focus on revenue marketing, demand generation, or growth marketing.
• Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (Salesforce), and analytics tools.
• Deep understanding of the buyer’s journey, funnel metrics, and pipeline acceleration strategies.
• Proficient in analyzing performance metrics and optimizing campaigns based on KPIs and actionable insights.
• Strategic thinker, data-driven decision maker, excellent communicator, and collaborative team player.

We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.

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Bottomline – RoW Candidate Privacy Notice

What is the purpose of this document?

This is a Candidate Privacy Notice for (each “Bottomline” “we” and “us”). The Controller in relation to personal data will be the Bottomline company to which you have applied. The Controller is responsible for deciding how it holds and uses your personal data. You are being sent a copy of this Privacy Notice because you are applying for work with Bottomline (whether as an employee, worker or contractor). It makes you aware of how and why your personal data will be used, namely for the purposes of the recruitment exercise, and how long it will usually be retained for.

Principles of data protection

Personal information means information relating to a person which allows that person to be identified. The principles of data protection are outlined below, we will comply with all applicable laws, and ensure that your personal information is:

• Processed lawfully, fairly and in a transparent manner
• Processed for limited purposes, clearly explained to you in this notice or
• Relevant to only the purposes that we have told you
• Accurate and kept up to date
• Kept only for as long as necessary
• Kept securely

The data we collect:

In connection with your application to work with us, we will collect, store, and use the following categories of your personal information:

• Information you have provided in your resume/curriculum vitae and covering letter.
• Information you have provided on our application form, including name, title, telephone number, personal email address, gender, salary information, notice period, information on your right to work in the applicable country, and any other information we may deem essential to assess your suitability for the position.
• Any information you provide during an interview.
• Test Results (e.g. technical assessments or equivalent), passport copies (and marriage certificate if required for change of name), proof of address. If you contact us regarding your application or related activities such as interviews we may hold this correspondence for future reference. This includes the status of your application.

Where necessary, we may also collect, store and use the following types of more sensitive personal information:

• Information about your race, ethnicity, or gender.
• Information about any reasonable adjustments you require in the workplace for your health.
• Information about criminal convictions and offences.
• Information from global sanctions and Politically Exposed Persons checks.

We will only collect information about criminal convictions where it is necessary, lawful, and relevant to the nature of the role. This would be carried out by our background checking partner, and they may share it with us, if we would like to offer you the role (conditional on checks and any other conditions, such as references, being satisfactory).

How do we collect your personal information?

We usually collect personal data from candidates using an application tracking system. We may also automatically collect certain information, such as IP addresses and device identifiers. Should it not be collected during your initial application process, we may use the following sources to collect your personal information:

• You, the candidate.
• Our Talent Operations team may request the following information for the purpose of onboarding; CV, name, preferred name, date of birth, gender, marital status, ID number, proof of ID, photo, address, proof of address, telephone number, email address, emergency contact details, workplace adjustments required, work experience and education details, current salary, notice period and reason for leaving, banking, tax and benefits information, as required for the location of the role for which you are being considered.
• Any recruitment agency through which you apply or are recommended by, from which we collect the following categories of data: including name, title, address, telephone number, personal email address, date of birth, gender, employment history, qualifications, remuneration, benefits information, proof of identity, proof of address and any other information deemed relevant to the role for which you are being considered.
• Our background check provider, from which we collect the following categories of data: identity and right to work confirmation, criminal history, global sanctions and politically exposed persons (PEP) screening, education and employment verification, credit and financial background (where relevant), directorships and conflict of interest checks, and adverse media searches. All checks are conducted only where necessary and appropriate for the position, in accordance with applicable laws and with your explicit consent.
• Your named referees, from whom we collect the following categories of data: job title, dates of employment, reason for leaving, rehire information.

How is your personal information used?

We will use the personal information we collect about you to:

• assess your skills, qualifications, and suitability for the role;
• carry out background and reference checks, where applicable;
• communicate with you about the recruitment process;
• keep records related to our hiring processes; and
• comply with customer, legal or regulatory requirements.

It is in our legitimate interests to decide whether to appoint you to a role since it would be beneficial to our business to appoint someone to that role.

We also need to process your personal information to decide whether to employ you.

Having received your resume/curriculum vitae and application, we will then process that information to decide whether you meet the basic requirements to be shortlisted for the role. If you do, we will decide whether your application is strong enough to invite you for an interview. If we decide to call you for an interview, we will use the information you provide to us at the interview to decide whether to offer you the role. If we decide to offer you the role, we will then take up references, carry out criminal record and background checks and/or carry out any other checks that are deemed as necessary to consider your suitability for the role before confirming your appointment.

We may also anonymise your personal information so we can use it for statistical and analytical purposes.

Change of purpose

We will use your personal information only for the purposes it was collected, unless we reasonably believe that we need to use it for another reason, and that reason is compatible with the original purpose. If we need to use your personal information for a different purpose, then we will notify you and explain the legal basis for this.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

What if you do not want to provide personal information?

If you do not want to provide personal information to us, which is necessary for us to consider your application (such as evidence of qualifications or work history), we will not be able to process your application successfully. For example, if we require a credit check or references for this role and you fail to provide us with relevant details, we will not be able to take your application further.

How is your sensitive personal information used?

In general, we will not process particularly sensitive personal information about you unless it is necessary for performing or exercising obligations or rights in connection with application. On rare occasions, there may be other reasons for processing, such as it is in the public interest to do so. Examples of how we will process particularly sensitive personal information are as follows:

• Where relevant, we will use information provided about any adjustments required in the workplace where it may require us to provide appropriate adjustments during the recruitment process, for example whether adjustments need to be made during an interview.
• We may use information about your race or national or ethnic origin, to ensure meaningful equal opportunity monitoring and reporting, particularly where required by law or government, but it will not be used to determine whether or not you are given the role.
• We will use information provided in your background checks to determine your eligibility for the position.

Where appropriate, we will use the information about criminal convictions and offences to ensure you are suitable for roles that require a high degree of trust and integrity and to meet our contractual and regulatory requirements. All such processing will be conducted in accordance with relevant data protection and employment laws.

Sharing your personal information

We will share your personal information with third parties, including third-party service providers and other entities in the group, where required by law, where it is necessary to administer the application process or where we have another legitimate interest in doing so.

We may share your personal information with our affiliates, if the hiring manager is based there or where they perform a key function, such as application processing, data analysis or preparing a contract, for the Bottomline group and need the personal information, as part of that function.

We also share your personal information with applicable third parties in the ordinary course of business, such as professional advisors, third-party service providers and government or similar organizations.

If we share your personal information with any third parties, we will ensure that it is processed in an appropriate manner and take all necessary measures to protect it. We will follow all applicable laws when transferring your personal information outside of your country.

As part of your application to us, we currently share your personal information with the below third parties for the purposes specified. For details on how we do this please contact the DPO or HR.

Third Parties

What they do?

Greenhouse Software Inc

Managing the Candidate Hiring Process

Microsoft Corporation

Recording of Teams meetings, production and summarising of transcripts as well as storage and processing of data within Office applications

Talend, Inc

Data quality, integration and anonymisation

Security of candidate personal information

We have in place the appropriate security measures to prevent your personal information being accidentally lost, used, accessed in an unauthorized manner, altered or disclosed. Access to personal information is limited only to those individuals who require access in order to perform their role. Where your personal information is shared with third parties, it will be on instructions from us and they will be under duties of confidentiality and obligations to ensure the security of your personal information.

Unless you become an employee, in which case your personal information will be held in accordance with our Employee Privacy Notice, we will retain your personal information for a period necessary in the event of a legal claim, to show that we have not discriminated against candidates on prohibited grounds and that we have conducted the recruitment exercise in a fair and transparent way and then in line with any legal, accounting, regulatory or reporting requirements that are applicable. After this period, we will securely destroy your personal information in accordance with applicable laws and regulations.

If we wish to retain your personal information on file, on the basis that a further opportunity may arise in future and we may wish to consider you for that, we will contact you separately, seeking your consent to retain your personal information for a fixed period on that basis.

Your rights and obligations

It is important that the personal information we hold about you is kept up to date. Please use the applicable processes to inform us of any updates to your personal information.

When you applied for this role, you provided consent to us processing your personal information for the purposes of the recruitment exercise. You have the right to withdraw your consent for processing for that purpose at any time. To withdraw your consent, please contact the Talent Acquisition Team. Once we have received notification that you have withdrawn your consent, we will no longer process your application and, subject to our retention policy, we will dispose of your personal data securely.

Under certain circumstances and where legislation requires, by law, you have the right to:

• Request access to your personal information (data subject access request). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
• Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
• Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing.
• Object to processing of your personal information where we are relying on a legitimate interest.
• Request the restriction of processing of your personal information.
• Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your data, or request that we transfer a copy of your personal information to another party, please contact the Data Protection Officer in writing.

You are not usually required to pay any charge for exercising your rights, however we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Full details of your rights can be found in the applicable data privacy legislation or by reference to guidance produced by the data privacy regulator in your country.

You also may have the right to make a complaint to the data privacy regulator in your country.

Changes to this Privacy Notice

We may update this notice at any time. This notice was published on 15 May 2025.