Senior Paid Search Specialist

Compare My Move Limited; Cardiff; On-site; GBP 40,000 - GBP 50,000; Full time

Job summary

A Cardiff-based tech company is seeking a Senior Paid Search Specialist to manage complex paid search activities across platforms like Google Ads and Microsoft Ads. You will own campaign performance end-to-end and have responsibilities including budget management and optimisation. The ideal candidate has significant experience in paid search with a strong technical background. This role offers a competitive salary with flexitime, extensive benefits, and opportunities for professional growth.

Benefits

Annual pay review

Two paid weeks off at Christmas

Flexitime between 6am and 8pm

Bupa medical and dental cover

Free city centre parking

Enhanced pension contributions

Paid days off for your birthday and work anniversary

Regular socials

Qualifications

• Significant experience in owning paid search performance with clear revenue targets.
• Strong technical expertise in Google Ads and Microsoft Ads.
• Experience analysing performance data to improve outcomes.

Responsibilities

• Plan, run and optimise complex paid search campaigns.
• Manage significant budgets with direct responsibility for performance.
• Analyse performance using tools like GA4 and Looker Studio.

Skills

Google Ads

Microsoft Ads

Data analysis

Bidding strategies

Communication

Microsoft Excel

Job description

£40,000–£50,000 DOE | Benefits worth £7,000+

Hodge House, Cardiff

Monday to Friday | Flexitime | In Person

Paid search is a critical acquisition channel at Compare My Move, driving high‑intent demand across removals, conveyancing, surveying, house clearance and mortgages. The decisions made in this channel carry real commercial impact.

We’re looking for a Senior Paid Search Specialist to take ownership of our high‑value, complex paid search activity across Google Ads, Microsoft Ads and other relevant platforms, with responsibility for performance, budget and optimisation decisions.

This role is hands‑on and technical, with scope to influence how paid search operates as the channel continues to scale.

What You’ll Do

• Plan, run and optimise complex paid search campaigns across Google Ads and other relevant platforms
• Own paid search performance end to end, from structure and bidding strategy through to optimisation and reporting
• Manage and allocate significant budgets where decisions directly affect efficiency and commercial outcomes
• Define and run structured testing strategies to improve conversion, efficiency and return on investment
• Diagnose performance issues methodically, including intent drift, auction pressure and structural inefficiencies
• Analyse performance using tools such as GA4 and Looker Studio to surface insight and opportunity
• Work closely with SEO, Content and Design to improve landing page performance and user journeys
• Represent paid search in cross‑team discussions, providing clear, evidence‑led input on performance and direction

You’ll also contribute to documentation, standards and knowledge sharing to help strengthen paid search capability across the Paid Media team.

What We’re Looking For

• Significant hands‑on experience owning paid search performance in a commercial environment with clear revenue, ROI or efficiency targets
• Strong technical expertise across Google Ads and Microsoft Ads, including hands‑on use of Google Ads Editor and Microsoft Ads Editor
• Proven accountability for managing significant budgets and commercial risk
• Strong understanding of bidding strategies, account structure, keywords and pacing
• Experience analysing performance data and turning insight into measurable performance improvement
• Advanced proficiency in Microsoft Excel, including complex formulas, pivot tables and advanced data analysis
• Confidence presenting results, trade‑offs and recommendations to senior stakeholders
• Experience partnering cross‑functionally with SEO, Content, Design and commercial teams to deliver performance outcomes

What’s In It For You

• £40,000–£50,000 DOE, with an annual pay review and benefits worth £7,000+
• Two paid weeks off at Christmas, on top of annual leave
• Flexitime between 6am and 8pm, with no core hours
• Bupa medical and dental cover (post probation)
• Free city‑centre parking worth £1,600+
• Enhanced pension contributionsPaid days off for your birthday and work anniversary, plus regular socials

Why Join Us

We’re a Cardiff‑based tech company focused on making moving home easier and less stressful. Paid search plays a key role in connecting people with the right services at the moment they need them most, and in supporting sustainable, data‑led growth across the business.

Inclusion at Compare My Move

We welcome applications from people of all backgrounds and experiences. If you’re excited by the role but don’t meet every requirement, we’d still encourage you to apply.

If you need any adjustments or support during the recruitment process, just let us know – we’ll do what we can to make it work.

About Us

Compare My Move has been helping UK home movers for over 14 years. We connect people with trusted professionals in removals, conveyancing, surveying, house clearance and mortgages to make moving home simpler and less stressful.

Our mission is to become the home of moving home.

We’re building the best network of verified partners across the UK, saving movers time and money while growing a recognisable brand within our industry and beyond.

We’re proud of what we’ve achieved so far, but the next stage is even more exciting. To reach it, we’re looking for exceptional people ready to grow with us.

We use AI tools to help us sort through applications, but all hiring decisions are made by people.