Sales Executive

Ascot Racecourse Ltd; Ascot; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A prominent racecourse in the United Kingdom is seeking a Sales Executive to maximize sales and revenue through effective account management and targeted sales strategies. The successful candidate will have proven sales experience, particularly within the sports sector. Additionally, strong knowledge of hospitality sales and Microsoft Office tools will be beneficial. This role provides opportunities for development, comprehensive support, and various employee benefits, within a thriving and inclusive work environment.

Benefits

Tailored induction and training schemes

Wellbeing support for employees and families

Extra annual leave at year-end

Complimentary race day entry

Discounts in local shops and cafes

Qualifications

• Demonstrated success in a sales environment, preferably within sport.
• Experience of selling to corporate and private individuals at all levels is desirable.
• Desirable knowledge of hospitality sales.

Responsibilities

• Generate and maximize sales through targeted sales activity.
• Develop and manage existing customers to maximize revenue.
• Identify new target market opportunities.

Skills

Proven sales experience

Knowledge of sports marketing

Competence with Microsoft packages

Passion for sports

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Dynamics

Job description

Who we are

Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business.

We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge and it is our team of behind-the-scenes heroes that bring every intricate detail to life.

As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we're driven by the pursuit of excellence in everything we do.

From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a Global lifestyle brand, wrapped around the world class horse racing we run.

At Ascot we believe in preserving the beauty of our surroundings and minimising our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.

What we are looking for

We are currently seeking a Sales Executive to join our Sales team based in our offices at the racecourse in Ascot, Berkshire.

What you’ll be doing

• To generate and maximise sales and profit through up and cross selling of all Ascot Racecourse products by targeted sales activity including direct mail marketing, inbound enquiries, proactive call campaigns, and by visiting exhibitions.
• To maximise revenue and profit through the implementation of a sales activity plan by proactive selling (face to face meetings, cold calling and personal contacts) through the various sales platforms and use of best industry best practice.
• To continue to develop and account manage existing customers and suppliers to maximise revenue opportunities.
• Ensure that at all times, a best in class approach to sales is applied and KPI’s are consistently achieved.
• To research and identify new target market opportunities and initiatives to continue to drive new customers to Ascot Racecourse in all departments.
• To establish and maintain ongoing customer feedback and a high level of customer care for both internal and external customers.
• To operate CRM effectively and accurately ensuring it is kept up-to-date, facilitating clear and precise information on sales pipeline, activity and progress against budget.
• To answer all incoming queries in a professional and efficient manner and convert enquiries into site visit/bookings.
• To assist in promotional events and racedays as required.
• To liaise across the Racecourse’s teams to identify further ticket sale opportunities.
• To continuously demonstrate The Ascot Way i.e. act as a role model through the Ascot values to provide the best possible customer service where delivery is always maintained.

Skills and experience you can bring

• Proven sales experience and be able to demonstrate success in a sales environment preferably within sport.
• E xperience of selling to both corporate and private individuals at all levels is desirable.
• Knowledge of sports marketing in general, key trends and knowledge of hospitality sales would be desirable.
• Competence with Microsoft packages (Word, Excel, PowerPoint) and Dynamics would be desirable.
• Passion for sports and willingness to learn about the professional racing industry is important.

What you can expect from us

• A best-in-class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development.
• Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access.
• Opportunity to make an impact in our volunteer week with a day out of the office to support local community and charity partners.
• End of year offices closed (extra 2 days annual leave added to your entitlement).
• Time Off in Lieu (toil) for working race days.
• Clothing and hat hire.
• Complimentary race day entry for friends and family.
• Exclusive discounts in local shops and cafes.
• Exclusive discounts from selected partner brands and suppliers.
• Invitations to our social events, annual parties and afternoon-teas to celebrate special occasions throughout the year.

What sets us apart from the rest

We take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award-winning ‘Racing To Zero’ sustainability actions, or our forward-thinking employee benefits including flexible working and menopause policies, as as health and EAP support access.

We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities.

Our Diversity and Inclusion Vision

We are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy.

As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.

Closing Date

The closing date for this vacancy is 30 January 2026. We reserve the right to close this vacancy early should a suitable candidate be identified.

For assistance with your application or should you require an alternative application format, please contact [e-mail]