Product Marketing Manager

Parkopedia; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading automotive technology firm is looking for a Product Marketing Manager in Greater London. The role focuses on shaping the positioning and success of connected car services for automotive customers. Responsibilities include developing value propositions, collaborating across teams, and conducting market analysis. The ideal candidate has over 5 years of B2B product marketing experience in automotive or payment sectors, and a passion for automotive technology. Strong communication skills and a global mindset are essential.

Qualifications

• 5+ years in B2B Product Marketing, ideally in automotive or payment tech.
• Strong understanding of connected vehicle technologies and mobility services.
• Experience in driving go-to-market initiatives and launches.

Responsibilities

• Develop and manage product positioning for connected services.
• Translate technical capabilities into value propositions.
• Conduct market analysis to inform strategy and commercial story.
• Collaborate with marketing on content and events.

Skills

B2B Product Marketing experience

Connected vehicle technologies

Creative sales collateral

Go-to-market launches

Excellent communication

Global mindset

Job description

We’ve signed up to an ambitious journey. Join us!

As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.

About the Team & Location

Automotive & Data, London/Hybrid, Global Marketing Team

Within Automotive & Data at Arrive, we’re driving the future of automotive mobility technology via one of our key brands, Parkopedia. As the leading connected car services provider used by automakers, organisations, and millions of drivers around the world. Parkopedia helps drivers find and pay for parking, EV charging, fuel, and tolls across 90 countries to accelerate industry transformation and the future of in-car technology. We combine cutting‑edge data engineering, rich mobility intelligence, and seamless in‑vehicle integrations to make every journey simpler and smarter.

About the Role

As a Product Marketing Manager within the Automotive and Data Global Marketing Team, you will play a central role in shaping how our connected car services are positioned, launched, and adopted by Parkopedia’s global automotive customers and partners.

What you’ll be doing

Reporting to the Global Marketing Director, you’ll work across Product, Sales, Engineering, and Marketing to translate our technical capabilities into clear, differentiated value propositions and a coherent end‑to‑end product narrative, ensuring successful go‑to‑market execution across commercial and technical audiences. Your work will directly influence product strategy, support commercial growth, and elevate our presence within the global mobility ecosystem.

• Lead the development of clear, differentiated product positioning and messaging for Parkopedia’s in‑car connected services portfolio.
• Own the end‑to‑end product narrative, spanning strategic positioning, customer‑facing documentation, and high‑level developer experience, ensuring a consistent and compelling story from first engagement through integration.
• Drive cross‑functional go‑to‑market planning, ensuring alignment between Product, Sales, and Marketing.
• Partner closely with Product Management to understand roadmap priorities and influence decisions through customer and market insights.
• Equip global Sales and Partner teams with the knowledge, materials, and narratives needed to effectively communicate our value to OEMs and mobility partners.
• Conduct ongoing market and competitive analysis to identify opportunities, inform strategy, and strengthen our commercial story.
• Manage the creation of product content, such as slide decks, solution briefs, videos, and web copy, that support awareness, demand, and customer engagement.
• Collaborate with the wider Marketing team on content, events, PR, and thought‑leadership initiatives to reinforce Parkopedia’s leadership in connected mobility.

What you’ll bring to the team

• Previous experience (5+ years) and a successful track record in B2B Product Marketing, ideally within the in‑car software/SaaS for automotive or payment technology sectors.
• Strong understanding of connected vehicle technologies, mobility services, or API‑driven platforms.
• Proactive self‑generation of creative sales collateral with a strong storytelling and visual ability - existing experience of graphic design and/or sales materials/AI software would be an advantage.
• Demonstrated experience driving go‑to‑market launches and managing cross‑functional initiatives.
• Strong ability to simplify complex, API‑driven products for both commercial and technical audiences, using data and customer insight to inform positioning and messaging.

Skills & Competencies

• Excellent communicator who can influence key stakeholders and develop compelling collateral that resonates with our customers.
• A passion for automotive technology preferred - understanding how products, software, and services come together to create and add value for our customers.
• Global mindset with experience supporting products in multiple regions.

Languages:

• A native English speaker, knowledge of another language such as German, French or Mandarin would be an advantage.