Product PR Specialist Lead

SEMrush; United Kingdom; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global tech company is hiring a Product PR Specialist Lead to craft impactful PR strategies, transform complex technologies into engaging stories, and enhance media coverage for product launches. The ideal candidate has over 5 years of experience in product communications, exceptional storytelling abilities, and a strong track record of successful media interactions. This role offers flexible working hours and a collaborative environment within a diverse team.

Benefits

Flexible working hours

Unlimited PTO

Employee Support Program

Corporate events

Qualifications

• 5+ years of PR experience in the SaaS or B2B tech space.
• Portfolio showcasing successful product launches.
• Strategic vision and detail-oriented execution.

Responsibilities

• Craft and execute PR strategies for product launches.
• Transform complex tech into captivating stories.
• Leverage data to create newsworthy narratives.

Skills

Product communications

Writing and verbal communication skills

Data analysis and storytelling

Project management

Media relations

Tools

PR measurement tools

Job description

Overview

Product PR Specialist Lead (Communications Team) – Marketing, United Kingdom

We are Semrush, a global tech company developing our own product – a platform for digital marketers. We’re hiring for Product PR Specialist Lead (Communications Team).

Responsibilities

• Own the Narrative: Craft and execute high-octane PR strategies for every product launch and feature update. This isn't just PR; it's product evangelism.

• Storyteller-in-Chief: Transform complex tech into captivating stories. Make our products irresistible to media and millions of users.

• Data Evangelist: Rigorously leverage Semrush’s proprietary search and market data to create compelling, newsworthy narratives and shape industry reports.

• Proof Point Power Player: Develop and secure coverage for high-impact customer success stories and case studies that clearly demonstrate the ROI and real-world value of our products, especially for enterprise clients

• Media Maverick: Forge bonds with top-tier tech, business, and marketing journalists. Secure game-changing coverage to amplify our reach.

• Content Architect: From press releases to pitches, produce PR content that cuts through the noise.

• Cross-Functional Connector: Link with product, marketing, and sales. We’re one team, one message.

• Impact Measurer: Prove the ROI of every campaign. Data-driven insights guide continuous optimization.

• Market Hunter: Stay ahead of trends, competitors, and the media landscape. Spot and exploit opportunities.

Qualifications

Desired Skills & Experience:

• 5+ years of PR experience, with a heavy emphasis on product communications in the SaaS, B2B tech, or marketing tech space. Experience with product launches.

• A portfolio of successful product launches and media wins.

• Exceptional writing and verbal communication skills – ability to simplify complex topics.

• Proven ability to translate complex data sets into simple, high-impact stories for tier-one media and trades.

• A rolodex of media contacts that opens doors.

• Strategic vision with flawless execution. See the big picture and nail the details.

• Project management skills; ability to thrive in a fast-paced environment.

• Proactive, autonomous, and collaborative. You drive initiatives.

• Fluency with PR measurement tools and analytics.

Bonus Points If You Have:

• Experience with PR for a global enterprise.

• Deep understanding of the digital marketing universe (SEO, content, PPC, social).

Conditions and Benefits

• Flexible working hours

• Unlimited PTO

• Flexi Benefit for your hobby

• Employee Support Program

• Loss of family member financial aid

• Employee Resource Groups

• Meals, snacks, and drinks at the office

• Corporate events

• Teambuilding

• Training, courses, conferences

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We’ve been developing our product for 17 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users worldwide have tried Semrush, and over 1,700 people work on its development. The Semrush team is constantly growing.

DEI Commitment

Semrush is an equal opportunity employer. We are committed to belonging and do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, or any other protected status. If you don’t meet every requirement, we still encourage you to apply.

Marketing

The Marketing team does more than promote Semrush products. They inspire marketers worldwide with their work.

The Marketing team establishes marketing strategies, conducts market research, works with content, and implements advertising campaigns across channels. They collaborate with Development, Design, Customer Success, and Sales. The team is international and dispersed globally, but works toward a shared goal: to support one billion marketers in achieving their goals.