Sales Agent

Admiral Group Plc; Cardiff; Hybrid; GBP 20,000 - GBP 30,000; Full time

Job summary

A leading business insurance provider in Cardiff is seeking a proactive Sales Agent to join their telephone-based sales team. In this role, you will be responsible for identifying leads, contacting potential customers, and promoting products. The successful candidate will have a proven background in outbound sales and excellent communication skills. The role offers opportunities for growth in a supportive, people-first culture, with 33 days of holiday and additional benefits.

Benefits

33 days holiday including bank holidays

Up to £3,600 in free shares annually

Flexible annual leave options

Qualifications

• Strong track record within an outbound sales environment, including lead generation and prospecting.
• Passionate about providing excellent service to customers.
• Ability to adapt to changes in a fast-paced start-up environment.

Responsibilities

• Conduct calls to potential customers to communicate product benefits.
• Upsell products and maintain customer relationships.
• Collaborate with cross-functional teams for timely solutions.

Skills

Outbound sales background

Excellent communication skills

Strong organization skills

Experience with CRM systems

Job description

Admiral Business sit within the Admiral Group, and are the experts in business insurance, offering SME insurance for tradespeople, professionals, and couriers. They build products and services that put their customers’ first, combining agility with reliability to deliver innovative products and superior customer experience to the under‑served SME market across the UK.

About the Role

We are looking for a highly proactive, motivated and results driven Sales Agent to join our growing telephone-based sales team. The successful candidate will be responsible for identifying and nurturing leads, contacting potential customers over the phone to promote and sell our products or services. At Admiral Business we believe in providing exceptional products and services to our customers and as a key member of our sales team, you will play a crucial role in driving the growth of Admiral Business.

Responsibilities

• Conduct calls to potential customers and effectively communicate the benefits of our products or services
• Maintain a high level of product knowledge and be able to answer customer enquiries
• Upsell Admiral Business products to potential customers increasing the reach of Admiral Business
• Build and maintain strong customer relationships by providing exceptional customer service
• Update customer information and sales records accurately in the CRM system
• Collaborate with cross‑functional teams, such as underwriting, customer service, and marketing to deliver timely and accurate solutions to customers.

Requirements

The successful candidate will have:

• Demonstrated a strong track record within an outbound sales environment, including lead generation and prospecting.
• Passionate about providing excellent service to the customer and going above and beyond with a strong desire to build rapport with customers.
• A positive and self‑motivated mindset.
• Great communication skills, both verbal and written with a keen eye for detail and an eagerness to learn.
• Ability to adapt to changes in a fast‑paced start‑up environment.
• Experience of working with CRM systems to maximise sales achievement.
• Strong organisation skills with the confidence to challenge the status quo.

The successful candidate will be expected to work from either our Cardiff or Swansea office twice a week.

Interview Process

At Admiral Business, we like to keep things transparent, so you know what to expect.

Our interview process usually includes 3 stages:

• Initial chat with the Talent Team
• 1st stage interview with the Hiring Managers
• 2nd stage interview with the Hiring Managers (on site)

We aim to complete the process as quickly as possible, but we’ll always work around your availability. You’ll be supported by our recruitment team throughout, and if you have any questions, please get in touch here.

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It’s a place where you can Be You, and show up as you are. We’re committed to fostering a people‑first culture where everyone is accepted, supported, and empowered to be brilliant. You can Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people‑first culture. In fact, we’ve been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work‑life balance; You can view some of our other key benefits here.