Ecommerce Manager - Fraegra

Fragrance Shop Limited; Manchester, Stretford; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A luxury fragrance retailer is seeking an Ecommerce Manager to lead the launch of a new brand. This role involves managing all eCommerce activities, optimizing the customer journey, and aligning marketing strategies with brand objectives. The ideal candidate should have a proven track record in driving eCommerce performance, particularly in luxury markets, and must possess strong Shopify and analytical skills. Work-life balance and excellent progression opportunities are provided.

Benefits

Flexible working scheme

Free onsite gym facilities

Generous staff discounts

Excellent progression opportunities

Qualifications

• Track record in luxury or premium fashion or beauty brands.
• Experience with Google Analytics is beneficial.
• Continuous improvement mindset with a customer-focus.

Responsibilities

• Manage all aspects of the eCommerce channel.
• Own and optimize the online customer journey.
• Monitor performance metrics to meet commercial targets.

Skills

Driving eCommerce performance

Shopify experience

Data analytics and reporting tools

Knowledge of web, CRM, UX, and CRO platforms

Customer focus

Job description

Ecommerce Manager - Fraegra

Join to apply for the Ecommerce Manager - Fraegra role at The Fragrance Shop.

Fraegra is a new premium fragrance boutique by the Fragrance Shop. It will retail the finest and rarest fragrances in the world, offering a unique customer experience.

The brand will launch in late 2025 in key retail locations in Manchester and London and on its own bespoke Shopify site.

Role Overview

This role is an exciting opportunity for a customer‑focused eCommerce professional to join a new brand launch from its inception and have a pivotal role in the launch and growth of a unique new concept in the fragrance market.

What you’ll be doing

• eCommerce Management: Manage all aspects of the eCommerce channel, including product listings, merchandising, pricing, promotions, and stock management.
• Own and optimise the online customer journey from discovery through to conversion and retention.
• Monitor and report on performance metrics (traffic, conversion, AOV, ROAS, etc.) to meet commercial targets.
• Work with the UX and Design team to implement best practices for UX/UI and continuously improve the website’s functionality and user experience.
• Ensure promotional content and product launches go live accurately and on time across all platforms.
• Manage trading performance with regular reporting and actionable insights across conversion funnel, bounce rate, and basket abandonment.
• Marketing Activation Planning: Develop and coordinate marketing activations across CRM, PPC, paid & organic social, and influencer channels.
• Work closely with internal teams and external agencies to plan and execute campaigns that drive traffic and sales while building brand equity.
• Ensure all activations are aligned with brand positioning, seasonal priorities, and business objectives.
• Manage budgets, timelines, and reporting for all marketing activations.
• Brand Strategy & Testing: Design and implement a test‑and‑learn framework to trial different brand messaging and creative executions across channels.
• Analyse results to inform broader brand strategy and continuously refine how we communicate with our audiences.
• Partner with the creative team to ensure consistent and compelling brand storytelling across all digital touch points.
• Contribute insights on market trends, competitor activity, and customer behaviour to strengthen the brand’s market positioning.
• Key digital point of contact for brand relationships, providing insight and guidance on how to execute brand campaigns and drive online brand performance.

What you’ll bring

• Proven track record of driving eCommerce performance (ideally within luxury or premium fashion or beauty brands).
• Shopify experience is essential.
• Skilled in data analytics, reporting tools (Google Analytics), and merchandising logic.
• Strong knowledge of web, CRM, UX and CRO platforms.
• Customer‑focused with a continuous improvement mindset.

Why you’ll love working here

• Enjoy work‑life balance with our flexible working scheme – including working from home allowance, duvet days and the choice to flex your working hours.
• Vibrant state‑of‑the‑art office, conveniently located in Trafford Park with great transport links and free onsite parking.
• No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time.
• Generous staff discounts on a wide range of fabulous fragrances.
• Excellent progression and development opportunities – work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space.

Seniority level

• Not Applicable

Employment type

• Full‑time

Job function

• Design, Marketing, and Analyst

Industry

• Retail