Omnichannel Digital Marketing Specialist

Alk Abello Spa; Reading; On-site; GBP 30,000 - GBP 40,000; Full time

Job summary

A pharmaceutical company in England is seeking a Digital Marketing Specialist to enhance its digital presence and manage omnichannel marketing strategies. The candidate will work closely with teams to implement effective digital campaigns and ensure patient engagement. Responsibilities include defining digital strategies, translating them into actionable communications, and tracking performance metrics. A degree and at least 1-2 years of marketing experience are required, preferably in a pharmaceutical context. Familiarity with Veeva systems is preferred, and strong English communication skills are essential.

Qualifications

• At least 1-2 years of marketing experience, preferably in a pharmaceutical environment.
• Excellent command of English (written and spoken).
• Familiarity with regulations in the pharmaceutical industry.

Responsibilities

• Define and implement digital strategies in collaboration with cross-functional teams.
• Translate multi-channel strategies into actionable tactics.
• Engage patients and carers by tailoring digital messages.
• Track KPI performance and convert data into actionable insights.
• Ensure compliance with pharmacovigilance and promotional regulations.

Skills

Digital marketing experience

Knowledge of CRM systems

Strong communication skills

Ability to work independently

Proficient in Microsoft Office

Team player

Education

Bachelor’s or Master’s degree

Tools

Veeva Promomats

Veeva CRM

Job description

A pharmaceutical company in England is seeking a Digital Marketing Specialist to enhance its digital presence and manage omnichannel marketing strategies. The candidate will work closely with teams to implement effective digital campaigns and ensure patient engagement. Responsibilities include defining digital strategies, translating them into actionable communications, and tracking performance metrics. A degree and at least 1-2 years of marketing experience are required, preferably in a pharmaceutical context. Familiarity with Veeva systems is preferred, and strong English communication skills are essential.