Head of Marketing

Lighthouse Games; Royal Leamington Spa; On-site; GBP 125,000 - GBP 150,000; Full time

Job summary

A leading gaming studio in Leamington Spa is seeking a Head of Marketing to develop strategic marketing plans and drive brand engagement. The role involves collaboration with development teams and publishing partners to create innovative marketing strategies and content. Ideal candidates will have substantial experience in brand leadership, strategic marketing, and analytical decision-making, all while working in a dynamic team environment that fosters creativity and innovation. Benefits include 25 days of holiday and a studio shutdown during Christmas.

Benefits

25 Days Holiday, plus 1 day for your birthday

Studio Shutdown between Christmas and New Year

Qualifications

• Deep experience driving global brand and product marketing strategy.
• Experience in building business strategy through a long-term brand lens.
• Excellent analytical skills with expertise in data-driven business strategies.

Responsibilities

• Support long-term brand development and player engagement.
• Build and manage differentiated game brands based on consumer insights.
• Collaborate with publishing partners to develop product positioning.

Skills

Brand leadership

Analytical skills

Creative storytelling

Collaboration

Strategic marketing

Job description

Lighthouse Games is a new AAA studio in Leamington Spa. We are defined by our pedigree of talent, and serious ambition to build a new best-in-class game. When you join us at Lighthouse, you will be able to create the best work of your career, in an environment that feels truly collaborative. You will learn from the best, and work alongside the future greats of the gaming industry.

As Head of Marketing, you willbe responsible forpartnering closely with our publishing partnersand development teamstodevelopcompellingproductmarketingand GTMstrategiesfor ourgames.This is a strategic, matrixedleadershiprolethatinvolves close collaborationwithLighthouse’sinternaldevelopmentteamsas well asourlicensing,publishingand agency partnerstobuildsuperbmarketing strategiesandworld classmarketingactivationssupported by outstanding creative execution.

Key Duties Include

• Support the long-term brand development, identity, and creative direction forallLighthouse projectswith a focus onplayer engagement and revenuegrowth.
• Build and manage clearly differentiated,positionedand targeteddrivinggamebrands based on deep, nuanced category understanding and consumer insight.
• Define our player target and map their associated needs, motivations, andbehavioursto strategies that drive growth-orientated product market fit.
• Collaborate closely with our publishing partnersand development teamsto:
• Develop clear productand categorypositioning,target audienceanalysisandcommercial strategy for our games.
• Developambitious, innovative and stand-out go-to-market,communicationsand live service marketingplans for our games.
• Ideate and build outstanding,creative marketing content that drives reach,engagementand trust.
• Develop strong strategic relationships with key licensor and brand partners acrosscar culture,gaming,lifestyleand entertainmentthatdeliver value and relevance to our playersandunlock rich content opportunities thatcanpositively engage players at scale.
• Connectourmarketing with product and business deliverables,leveragingmarketing datatohelpinformand prioritizestrategy and execution.
• Demonstrate amatrixleadership style that is flexible and multi-dimensional tomanage tension,clear paths,andmotivate stakeholders.

Requirements

• Seasoned brand leader withdeep experience driving global brand and product marketing strategy.
• Experience in building business strategy through a long-term brand lens.
• Excellent analytical skills andexpertisein creating data-driven business strategies.
• Experience partnering with product development to make insight informedcreativedecisions.
• Familiarity with a complex licensing landscape.
• Experience in live services and new product development.
• Passionate and knowledgeable aboutcars,videogamesandpopular culture.
• Excels at working in a highly matrixed team environment characterized by collaboration.
• Strong written and verbal communication skills, with a creative approach to storytelling.
• Comfortablemanaging the complexitiesand nuanceof creative delivery across product development,licensingand external stakeholders.
• 25 Days Holiday, plus 1 day for your birthday
• Studio Shutdown between Christmas and New Year