Senior Digital Growth Manager — UK Merchants (12mo)

TouchNet Information Systems, Inc.; Manchester; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading financial technology company in Manchester seeks a Senior Digital Marketing Manager for a 12-month contract. This pivotal role requires at least 7 years of B2B demand generation and growth marketing experience, focusing on developing SEO/SEM strategies and integrated campaigns to enhance revenue from existing merchants. Responsibilities include optimising customer engagement and leveraging analytics to evaluate campaign performance. The ideal candidate is innovative and possesses strong communication skills, with a robust understanding of the customer decision journey.

Qualifications

• Minimum of 7 years’ experience ideally in B2B demand generation and growth marketing.
• Proven track record of building and executing highly engaging, revenue-driven marketing programmes.
• Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights.

Responsibilities

• Lead integrated campaign strategy, planning, and execution for products focused on growing revenue from existing merchants.
• Develop and implement customer lifecycle campaigns to optimise customer engagement.
• Measure & optimise campaign performance to achieve revenue growth goals.

Skills

B2B demand generation

Growth marketing

Integrated campaigns

Communication skills

Analytics utilization

Tools

Marketing automation tools

CRM tools

Job description

A leading financial technology company in Manchester seeks a Senior Digital Marketing Manager for a 12-month contract. This pivotal role requires at least 7 years of B2B demand generation and growth marketing experience, focusing on developing SEO/SEM strategies and integrated campaigns to enhance revenue from existing merchants. Responsibilities include optimising customer engagement and leveraging analytics to evaluate campaign performance. The ideal candidate is innovative and possesses strong communication skills, with a robust understanding of the customer decision journey.