Marketing Specialist - Community Building

TECHNOGYM S.p.A.; Greater London; On-site; GBP 40,000 - GBP 55,000; Full time

Job summary

A global fitness solutions company is seeking a Marketing Specialist focused on community building in London. This role involves creating marketing narratives, executing events, and working with talent to enhance brand awareness. Candidates should have over 3 years of experience in community activation, strong communication skills, and a passion for fitness and wellness. This position offers the opportunity to make a tangible impact through various marketing strategies within an innovative team.

Qualifications

• 3+ years experience activating communities, ambassadors or influencers.
• Exceptional communication and relationship-building skills.
• Strong project management skills, capable of managing multiple activities simultaneously.
• Creative thinker with a focus on execution and action.
• Passion and familiarity with sport, fitness, wellness and consumer trends.

Responsibilities

• Build marketing concepts and storytelling ideas in collaboration with talent.
• Collaborate cross-functionally with PR, social media, and marketing teams.
• Support and execute regular activations and events to drive awareness.
• Build partnerships and co-branded executions aligned with Technogym values.
• Capture and deliver content aligned with talent and clusters.

Skills

Community activation

Communication skills

Project management

Creative thinking

Relationship building

Job description

Marketing Specialist – Community Building

Location: London, LND, GB

>Function/Branch: Marketing

Type of contract: Permanent Employee

Our Company

Technogym inspires 70 million daily users to train using our innovative and engaging solutions for fitness, sport and health. By promoting a healthy lifestyle and lifelong fitness, Technogym has grown into a global leader with over 2,800 employees across 16 headquarters and 150+ countries. We have been selected as an Official Supplier to ten editions of the Olympic Games from Sydney 2000 to Milan‑Cortina 2026.

Your Role

You will join the UK marketing team to create and execute narrative storytelling that connects athletes, talent, and community. Working closely with brand guidelines and marketing initiatives, you will coordinate communities aligned with Technogym’s Fitness, Wellness, Sport and Health clusters.

Reporting to the UK Marketing Director, you will use talent, activations and digital content to grow brand awareness and sales, especially around the London area. You should reside within easy reach of Technogym London boutique in Mayfair.

Your Impact

• Build marketing concepts and storytelling ideas in collaboration with talent, agencies and the internal marketing team.
• Collaborate cross‑functionally with PR, social media, brand content and marketing teams to amplify concepts, stories, events and activations.
• Support, produce and execute regular activations and events both in London and beyond, driving awareness and community growth.
• In London, support the execution of events with talent to elevate brand awareness, visits and sales.
• Build partnerships and co‑branded executions that align with Technogym values and resonate with our clusters.
• Develop ideas and initiatives to build strong customer relationships and create lasting customer value.
• Capture and deliver content aligned with talent and clusters, ensuring brand guidelines and KPI alignment.
• Provide ad‑hoc support and ideation for wider marketing campaigns.

About You

Ideally you are passionate about fitness, proactive and down‑to‑earth, with strong empathy and people‑management skills.

• 3+ years experience activating communities, ambassadors or influencers.
• Exceptional communication and relationship‑building skills, able to connect authentically across diverse communities.
• Strong project management skills, capable of managing multiple activities simultaneously.
• Creative thinker with a focus on execution and action.
• Passion and familiarity with sport, fitness, wellness and consumer trends.
• Results‑driven, hands‑on operator who is a team player.

Technogym is an Equal Opportunities Employer

We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief. We value diversity and encourage inclusive talent at Technogym.