Senior Associate Director Marketing Italy

LGBT Great; Greater London; Hybrid; GBP 70,000 - GBP 90,000; Full time

Job summary

A leading investment management firm is seeking a Senior Associate Director, Marketing Italy to drive the marketing strategy for the Italian market. This role involves leading integrated campaigns, managing stakeholder relationships, and analysing campaign effectiveness. Ideal candidates should have extensive experience in asset management marketing, be fluent in Italian, and possess excellent communication skills. The position offers hybrid working with a competitive benefits package.

Benefits

Hybrid working

Generous holiday policies

Excellent health and wellbeing benefits

Paid volunteer time

Professional development support

Qualifications

• Proven ability to lead complex, multi-channel marketing campaigns end to end.
• Ability to work under time pressure while maintaining high quality standards.
• Good planning and project management skills.

Responsibilities

• Lead the strategy and execution of marketing activity for the Italian market.
• Develop hooks and conversion journeys that support sales outreach.
• Analyse campaign performance and client engagement data.

Skills

Extensive experience in asset management marketing with deep understanding of the Italian market

Strong stakeholder management and cross-functional collaboration

Fluent in Italian

Excellent written and verbal communication skills

Creative marketing concepts development

Job description

Why work for us?

A career at Janus Henderson is more than a job, it’s about investing in a brighter future together.

Our Mission at Janus Henderson is to help clients define and achieve superior financial outcomes through differentiated insights, disciplined investments, and world-class service. We will do this by protecting and growing our core business, amplifying our strengths and diversifying where we have the right.

Our Values are key to driving our success, and are at the heart of everything we do:

Clients Come First - Always | Execution Supersedes Intention | Together We Win | Diversity Improves Results | Truth Builds Trust

If our mission, values, and purpose align with your own, we would love to hear from you!

Your opportunity

As Senior Associate Director, Marketing Italy, you are responsible for leading the strategy, development, and execution of Janus Henderson’s marketing activity for the Italian market. This is a 12month maternity cover role, partnering closely with Sales, Product, Compliance, and the wider EMEA & LatAm marketing organisation to deliver integrated, highquality, marketrelevant campaigns that drive brand visibility, product awareness, and commercial outcomes. The position requires deep knowledge of the Italian wholesale and institutional landscape, excellent stakeholder management, and the ability to translate business goals into clear, measurable marketing plans.

• Own and lead the Italian marketing strategy, ensuring alignment with regional commercial objectives and global brand priorities.
• Develop hooks and conversion journeys that support sales outreach, such as valueadded email and gated content initiatives.
• Work closely with the Italy sales team to understand client needs and create tools that deepen engagement.
• Strong understanding of product and strategic priorities for the business and link these to marketing campaigns.
• Initiate/contribute to and lead complex marketing campaigns, initiatives and projects, based on an appropriate client segmentation for defined distribution channels.
• Partner with regional colleagues to ensure consistency across markets while tailoring appropriately for Italy.
• Manage external suppliers and agencies as required.
• Analyse campaign performance, client engagement data, and sales feedback to inform continuous improvement.
• Present insights and recommendations to senior stakeholders to drive better outcomes.
• Develop relationships with Janus Henderson staff in other teams in order to share feedback and work effectively; including but not limited to sales, fund management, content, e-business, PR and product.
• Work with compliance internally to ensure all relevant marketing materials and collateral comply with all relevant regulatory requirements.
• Carry out additional duties as assigned.

What to expect when you join our firm

• Hybrid working and reasonable accommodations
• Generous Holiday policies
• Excellent Health and Wellbeing benefits including corporate membership to ClassPass
• Paid volunteer time to step away from your desk and into the community
• Support to grow through professional development courses, tuition/qualification reimbursement and more
• Maternal/paternal leave benefits and family services
• Complimentary subscription to Headspace – the mindfulness app
• All employee events including networking opportunities and social activities
• Lunch allowance for use within our subsidized onsite canteen

Must have skills

• Extensive experience in assetmanagement marketing with deep understanding of the Italian market.
• Proven ability to lead complex, multi-channel marketing campaigns endtoend.
• Strong stakeholder management and cross-functional collaboration.
• Strategic thinker with strong attention to executional detail.
• Ability to work under time pressure while maintaining high quality standards.
• Highly creative, with the ability to translate insights and business needs into compelling marketing concepts and differentiated ideas.
• Deadlinedriven, able to manage multiple priorities simultaneously while maintaining high quality standards.
• Problem solving skills and comfortable escalating
• Good planning and project management skills
• Excellent written and verbal communication skills
• Fluent in Italian
• Ability to work effectively as part of a team
• Client centric approach through all marketing work
• Question practices and requirements to ensure best practice and value add

Nice to have skills

• Excellent writing/editing skills
• Able to adapt content to relevant media and audience
• Understanding of relevant channel audiences
• Knowledge of risk and compliance factors
• Budget management
• Presentation skills
• Able to work independently and on complex and important projects
• Project management

Supervisory responsibilities

• Yes

Potential for growth

• Mentoring
• Leadership development programs
• Regular training
• Career development services
• Continuing education courses

You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.

At Janus Henderson Investors we’re committed to an inclusive and supportive environment. We believe diversity improves results and we welcome applications from candidates from all backgrounds. Don’t worry if you don’t think you tick every box, we still want to hear from you! We understand everyone has different commitments and while we can’t accommodate every flexible working request we’re happy to be asked about work flexibility and our hybrid working environment. If you need any reasonable accommodations during our recruitment process, please get in touch and let us know at [e-mail]

Annual Bonus Opportunity: Position may be eligible to receive an annual discretionary bonus award from the profit pool. The profit pool is funded based on Company profits. Individual bonuses are determined based on Company, department, team and individual performance.

Benefits: Janus Henderson is committed to offering a comprehensive total rewards package to eligible employees that includes; competitive compensation, pension/retirement plans, and various health, wellbeing and lifestyle benefits. To learn more about our offerings please visit the Why Join Us section on the career page here.

Janus Henderson Investors is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.

Janus Henderson (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as determined by Janus Henderson at its sole discretion).

You should be willing to adhere to the provisions of our Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position.

You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.