SEO Taxonomy Specialist

Marks & Spencer Group PLC; Greater London; On-site; GBP 35,000 - GBP 50,000; Full time

Job summary

A leading retail company in Greater London is seeking an SEO Specialist to enhance their online presence and improve content optimisation. In this role, you will manage the taxonomy optimisation process, leveraging data and user insights to recommend improvements. Strong experience in SEO teams and proficiency in analytics tools are essential. Join this dynamic environment to contribute to innovative digital strategies and support business growth.

Benefits

20% employee discount

Competitive holiday entitlement

Discretionary bonus schemes

Defined Contribution Pension Scheme

Wellbeing support

Qualifications

• Demonstrable experience working within SEO teams or agencies ideally within a retail/eCommerce environment.
• Strong understanding of content and taxonomy optimisation principles.
• Experience handling large-scale data sets and complex site changes.

Responsibilities

• Own the end-to-end taxonomy optimisation process.
• Manage associated content optimisation and migrations.
• Lead on site hygiene improvements to strengthen SEO performance.
• Provide SEO consultation and training to stakeholders.

Skills

SEO best practice

Project management

Data-driven approach

Excellent communication

Collaboration skills

Proficiency in analytics tools

Tools

Google Search Console

Adobe Analytics

Botify

Job description

What’s In It For You

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What You’ll Do

• Own the end-to-end taxonomy optimisation process, including gap analysis, taxonomy mapping, briefing to build teams, and post-implementation performance analysis
• Manage associated content optimisation, identifying new and existing pages for enhancement and managing content migrations in line with URL or structural changes
• Leverage internal and external search data, UX research, and competitor insights to identify taxonomy gaps and recommend improved user journeys across category and facet pages
• Lead on site hygiene improvements to strengthen SEO performance; identifying low-value pages and implementing redirects, canonical tags, and meta-robots directives
• Work with the SEO Manager to create a taxonomy roadmap, setting category priorities to support business growth and increase search visibility
• Provide SEO consultation and training; upskilling stakeholders on best practice and articulating the role taxonomy plays in wider online and acquisition strategies
• Alignment with external partners; coordinating with external copywriting and Content SEO agencies
• Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.

Who You Are

• Demonstrable experience working within SEO teams or agencies ideally within a retail/eCommerce environment
• Strong understanding of SEO best practice, with specialist knowledge of content and taxonomy optimisation principles and how they influence organic search visibility
• Strong project management and organisational skills; experience handling large-scale data sets and complex site changes
• Data-driven approach; capable of supporting recommendations with quantitative evidence and monitoring taxonomy performance post-implementation
• Excellent communication skills; ability to convey technical changes and ideas clearly and persuasively to individuals or groups, with an excellent grasp of English spelling, punctuation, and grammar
• Collaborative mindset, and able to build strong working relationships with a variety of stakeholders; merchandisers, analysts, commercial and product teams
• Proficient in a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers)
• Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance

Everyone’s welcome

We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you\'d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.