Journalist / PR Writer

Southern Daily Echo; Manchester; Hybrid; GBP 28,000 - GBP 33,000; Full time

Job summary

A prominent media agency in the UK is seeking a talented Journalist/PR Writer for a hybrid role. You will create impactful press releases, blogs, and newsletters for various clients. The ideal candidate has strong writing skills, can simplify complex information, and effectively manage deadlines. This position offers a dynamic work environment, focusing on content quality and offering benefits like paid volunteering days and health support. Join us to help drive reputation and visibility for our clients.

Benefits

Birthday off

Paid volunteering day

Health and wellbeing support

Staff discount scheme

Qualifications

• Demonstrable experience in content creation in the PR sector.
• Agency experience is a plus but not required.

Responsibilities

• Produce press releases for immediate distribution.
• Write thought-leadership articles and opinion pieces.
• Regionalise content for different geographic audiences.
• Conduct interviews for press releases and features.
• Upload content with SEO optimisation.

Skills

Strong written English

Ability to turn complex information into clear content

Confidence interviewing people

Understanding of PR and media relations

Working knowledge of SEO

Organised and reliable

Job description

Job Category: Digital journalists, PR & comms officers, Senior reporters, Specialist reporters

Employment Type: Full time

Sector: News and Content Agencies, Public Relations

Job Description

Journalist/PR Writer — Hybrid – some travel across North West and Scotland required — £28-£32.5k doe We’re looking for a top notch writer who understands how stories drive reputation, visibility and commercial results. This role is about producing clear, credible content that gets published and gets noticed. You’ll be writing press releases, thought-leadership pieces, blogs, newsletters and case studies for a wide mix of clients. You’ll take complex or technical information and turn it into content that makes sense, sounds human and works in the real world. You’ll work closely with account managers and clients, interview subject experts, adapt content for different audiences, distribute it through the right channels, and track what lands where. In short: you’ll take information and turn it into content that works. This is a practical agency role. You’ll be expected to write well, hit deadlines, understand regional and national media, and take responsibility for the quality of what goes out under the 32West name.

What you’ll be doing

• Producing press releases to a standard suitable for immediate distribution
• Writing thought-leadership articles and opinion pieces based on agreed subject matter
• Regionalising content for different geographic audiences
• Producing newsletters and e-shot content for clients
• Writing website content and blogs, applying SEO best practice
• Interviewing clients and stakeholders for press releases, features and case studies
• Producing clear, well-structured client case studies
• Sourcing images for use within content packages
• Preparing supplied imagery, including basic editing, captions and quality checks
• Uploading content to the 32West website with SEO optimisation
• Adapting published content for client websites and social media
• Uploading blogs and content to client websites
• Creating and maintaining media contact lists
• Distributing content via our in-house platform and direct media outreach
• Following up with journalists and building professional relationships
• Monitoring coverage and maintaining up-to-date performance reports
• Producing quarterly coverage reports using agreed templates

What we’re looking for

You will be a time-served journalist or have demonstrable experience in content creation in the PR sector. Your key skills will include:

• Strong written English and a sharp eye for detail
• Ability to turn complex or technical information into clear, engaging content
• Confidence interviewing people and shaping insight into publishable material
• Understanding of PR, media relations and digital content
• Working knowledge of SEO
• Organised, reliable and comfortable managing multiple deadlines
• Agency experience helpful, but not essential

Why 32West

• Content is taken seriously. Writing sits at the heart of what we do. Your work matters, gets used, and gets published.
• Proper variety — You’ll work across different clients, subjects and formats – press, digital, long-form and short – not the same thing on repeat.
• Trust and autonomy — We trust people to do their jobs. Clear expectations, sensible support, no micromanagement.
• Hybrid working — Flexibility is built in. We care about quality and output, not whether you work from home or an office.
• An experienced team — You’ll work alongside people who know PR and communications inside out and are happy to share that experience.
• Birthday off – on us — Your birthday comes with a paid day off. Because no-one should have to work on the big day
• Paid volunteering day — You get a paid day each year to volunteer for a charity or cause that matters to you.
• Health and wellbeing support — Access to a health scheme including dental, optical, GP and mental health services, plus a menopause resource centre and paid consultations.
• Staff discount scheme — Discounts with major UK retailers – useful ones, not novelty offers.
• A straightforward culture — Professional, supportive and no corporate theatre. We say what we mean and get on with it.

Please mention HoldtheFrontPage when applying for this role. This advert will expire on Friday 6th March 2026.